Luxury Daily
The authority in luxury news.
June 7, 2025
  1. Louis Vuitton captures creativity in latest high jewelry campaign
  2. The RealReal sets up shop in Summit, New Jersey
  3. Longines confirms appointment of new CEO
  4. Vacheron Constantin, The Met select finalists of craft-focused residency
  5. Roberto Coin brings in Hollywood heavyweight for global campaign
  6. Zegna, Art Basel ink multiyear partnership
  7. Prada taps ‘Re-Nylon’ profits to resource environmental education
  8. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  9. Balenciaga embraces progressive technology for fall/winter 2016 runway show
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Audio marketing – Luxury Memo special report

July 31, 2018

Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen

 

By Nancy Buckley

Branded content offers the potential for a connection with consumers beyond selling a product. But audio content, such as podcasts and playlists, presents an opportunity for brands to craft a longer narrative.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Louis Vuitton captures creativity in latest high jewelry campaign
  2. The RealReal sets up shop in Summit, New Jersey
  3. Longines confirms appointment of new CEO
  4. Vacheron Constantin, The Met select finalists of craft-focused residency
  5. Roberto Coin brings in Hollywood heavyweight for global campaign
  6. Zegna, Art Basel ink multiyear partnership
  7. Prada taps ‘Re-Nylon’ profits to resource environmental education
  8. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  9. Balenciaga embraces progressive technology for fall/winter 2016 runway show
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
The RealReal sets up shop in Summit, New Jersey
Vacheron Constantin, The Met select finalists of craft-focused residency
Harrods finds next CFO

Louis Vuitton captures creativity in latest high jewelry campaign
Off the Cuff: A Q&A with Hannah Florman Fine Jewelry’s Hannah Florman
The Macallan updates packaging across Timeless Collections