Apparel and accessories
July 31, 2018
Even heritage brands such as Givenchy have now embraced online presences. Image credit: Givenchy
By Brielle Jaekel
As the luxury goods business pivots to incorporate digital into many brands' strategies, ecommerce is proving to be a significant growth driver.
{"ct":"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","iv":"c3d6d0141991dd6fa2f91cb60c600fe0","s":"e070ef7355bab752"}
Share your thoughts. Click here