Retail
July 17, 2018
Luxury brands need to be aware of millennials' values. Image credit: Talkwalker
By Sarah Ramirez
Millennials expect brands to be more value-conscious, though not necessarily in the way marketers have come to anticipate.
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","iv":"37ad733168531fd5dc2226b6e2778169","s":"493b45d4f54aeddf"}
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