Apparel and accessories
July 16, 2018
Chanel is developing its digital strategy. Image credit: Chanel
By Brielle Jaekel
French fashion label Chanel is seen as the most emotionally intelligent luxury brand in the eyes of affluent U.S. consumers, thanks to two key elements of its business.
{"ct":"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","iv":"7e754da24b38e15abf162d471e67bee6","s":"3fab6f95e56a4cec"}
Share your thoughts. Click here