Jewelry
July 16, 2018
Tiffany celebrates a first with multichannel campaign and Elle Phanning debut. Image credit: Tiffany.
By Brielle Jaekel
During the first half of 2017, fine jewelers and watchmakers pivoted to embrace digital tools after being known for largely avoiding them.
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rzPFmkjdDqIcUWfUcLHCG1\/+7R3wrBOk7HIeHBNIej3rqjxuV\/\/xefOsd1JmIuZnDAwkytki9NnQ5WDSuDb2uwp\/Gf0tvuMVQzkOu\/MdifZA0tXdEnruA9eRJQHOn\/JWZHkHHlyoBPSU7FKQvTd6uZ9Ydky\/4tmmmqadT\/NC2ql+mlJhVxrGmtuSnUiUiu2SNUC65K\/elLeIBJ\/XUPtiiUXOZ75P8Z0tyL\/3pqf11dqOFEcUUHhAZRquRfVOENOz1sdwcU4bG0wi92hVzu329RotYapVsqa+VTEco1ZKcMCrTubJ7chpx4ZEikRSCqO+YKOSgH6H14xCzSohvRHTGmPQI1i4xygQITm1CNyase8XZGttj3OWlXolTEXEe8gu8VgPnyBjWhOsk6V38+JJGZ1PN1zQ0KO2Hx25bnppIo7xGHwKDDGzgc4ibrG0yMoc\/GrmRMFARHInYIj4Njdg1PPz1H0jkLcTnW0NfWV+nC1nvtd68QTzblGFngh8dJE5irXlsZqwi7m4xOYNPp+JPvq+vXl3hhfgzWfmpcnBQXRLLDqlO5mz0ZEoAGNlaghBBTRKbst9CaKJOD9OpdmhaA\/P53amC4vuoa59BHL24FRH2aJSJIq0SvJFrgQzLcs4sX7AhTgUoAAfY3A6HV0eDXqy6qb6VvkVeFo50eoIP9JdFKxwHB0lGBUvPw7\/PNmjAFIAjr9pWrqw9g\/QYeEA9CrJIAZsgzdPY3UvzjV\/hjAWPltV88+FVB2jsAY6eQWwyAc9scCVkRKVhEgMxk6n\/GLeHZ1bSjBAyzDNgqZEhLype0QQiJJ1SsFqM\/mfrHKkB9iUiJwAwd5iDmIyECl4sAOEveRv4N9\/PBGquRsKczJdZoXGNPIFg7VS7CVAflR3uNCkjRbhUPzGbkY3xk4PnehwrBz7FVzAanFrLmeEvu7NTjrkbsnwQ4qDdA\/qb1OPz1SEx3PRRaQVJ\/dA3wgIw8HpdwhpP+erp8ft6slswKFQl\/PaAingeRpEJSXHg0xIscsUEBOBj7p5pXeduwa+yGwcsVGal2i\/r4vGX0y\/LseQ7w5NOdlud8aftMNRXJu2IKC2VA7CfiGvIflkgzPpHCXTb6JnJsDqmPJiewH46kyK73WzgaVk0kTyVq7ftC8sFzM943ENuDR8CvMLyfkk9GmknSvMbauFFOEMacBbOXgCFnqc9o+XCYx\/3Q6lg6rLhW108wLKlva4uH5U\/pGy1AU0Qmc5fxF27YLnAKqPdtONFbl5xW53KXLWwln\/0SGK0cZVI7dKq0S+ljHiPAnjL5EBLPHVIsbGJPJYFD61cTWor96lOffjQ6rznDOokfl+aHDsNbXpi1yDniSnCc4MtyVTM+4bv6zWM2CKtCvaPbXe5VQiP7cQsuZbsG9orn7RDmHeNVrtEe4EFWNTnbY3E7QI4FX4Um0yaHAjpElOr2ic6lYdK26Cvh9Kr2GA0pp4VdNLd3U\/D8YDNBsvVZZMBXKKrMlpFnkj3Z11T08c6U1RbKFC43wE+hs4PEtA++kqZfFPelMnsaSwBZhOOu3ngso9ZKaWWTPLOKoyHkFpyT4gKdYhAggzAm6EqBDUgg6xhVtXR8x90rKX+KwWqiQdf8D02ATwjoBl5pIkPX1OQR8HBsmeOjSZXKCi84wYN1\/FUDQ7D5k+hqadGY1YlQWiDVyZm3b1NiSJV6MxD1FsTnE\/dLl\/GDOSpcJp0kQkklswguFNtL3f2X1wAid0lokiO4BTicK6KE9H2N7xY4PUSoQu5A9Qx1yiplh7FoNzglB0V0nb+wwZJqEgFdQT4J+H71Edt0PtJRhjfzy+\/p1A4rVgAYk8xgMG80KlLSU\/ekB+Mlq8KjRhoVrAej7qEwDJhhnM54LQTrvkkQiDKq6Oko68Q2L7gab\/vSC+RVZpR8\/OR+RDxKZ\/9TLdvpU2K3UFlM93xsfqtDF48HSZSwGmdTKgAM8jjgKd0Fn5cF986Iby0N++GSkPQyKLqHQ7B0eh4od354oG\/VK2\/znjly7bTgNr\/0FIaKAPHsC75XfHUEG61L118Cp8yDS0X2LvfXxaOQASxlKGkfUZTAaVwsU2hSc8PZeO1mI6duHeuceOvm95ampa8NTosHl1GNZPcPUcxd5+yANbmVoEj9vxwyI5eZYonG\/fmBIC8hZV8Bd0IfwHeNpYT\/PuQcqMoicUpbICQRo2SHAsaV0MA2XQPNQeV\/uQWi8RA+H1prtVBKFPjgiRkSK3z1soqS1XYfZKmqZF\/IOrLETWkA9DQSNIgZ+NGd5xh7xt+2pYhHNJLr5ux3TYZf7Ro4eN9Czat9W0cB8v5NojBeG5KH4Cn+V1AIY4cJ7v0gQ9omMrbwFHVWcfzvIdFuit2F1iewhOMRHPVPpAD\/cGUc21IEmX7J5K\/9k2e136thc96RbMd0jgofsMERHQjCtH8IksyNKP2H2XhyduPZWntXQEJya73aeU9SaymPGK6AkR9kARAQbrgBZ1hlgyZ1Abh+CRUoo\/B1GBvqzAw7P5S+3f7kdC+FLA9jsubaCwLxDkRdxKhQcSHvQSiTcf2klBl2ZB4I0ioSqQ0KIrVigcyzUP1JFM3VKF5FJrffk8\/fBNegovCHzFIXwdi3iStZntIzE9c2oAkhtk3Yx+dsIwoTsI3hza2CefXbgHrb4aq\/+nMpMUzUDZSpBT501n53UWIq1iDdPMeVQIYYHxDxuY+CSu+3VXg1CH3K0x8spgAQZ60zYRQAATZaOw08+VSUFeo3Y0l2Shl9uCyBhKKPOf5XdPhuFU5K9MbVt9xZ3oZe+OkU1iucNNFo4Jidjxs8fPK4a2EoV7Hb4fyb\/J\/HlhgHkZsliEWug5K2SMovzttSQPV+KxEldykHpjXuHexIry8nESNf85PhZKFK\/xBOxaDhyelnysqxJFpMuNJRveT0tavc35Hj9IbgabY+TmwGV9nDJudFgKiylSOKIpGu4jKZURfOVDzrSpzSM2BcSf\/Z+91Dyig9Lpp0U6gBPR6SdQwmiRy5SFsx4gSSbLPQhW7ZEWIW\/OVJx9pCn9nnYS0J5MNiFU3O0b1mhdOwlwvmUSSD4ZxwR1pCXiKllu1mQrGX9MPikePDbV8wQl9M+DUXN+btc07+izQ6IyZUYgNIJml0i\/Y2oeExpe+0gto04gCdyoeoIawpC5JLfcUevh9FbaEOTFfCw\/\/o2u6NUftiqJe0ZnxjbAfwe6OWFzPxCOqVDL2yN1N14n9+XLz8Dit5CqENjsYxTrYu7mP8i7fYS9SUUb7uaIjiPdcovAJFZS608X\/Yrh8Wfj9FAv4OQbIp\/YKIrCmWqMpu2Q\/a\/hhyxBqd41HSDD0XIRSgp29xgyImMOAoMfOmYjAcP+FGEo1nVAGp2YOOMU4HKPH9fHC0GkgiD\/7tI30S0IUS+i4BvPxLU+dsAYnzDRF4AkT7RDE\/xASxb6Tl6ThY3UT+t3r6O\/bbjuR9HSBcj3P5OLnLfr\/lGNFesLJjuAFSypVbiTrBGCPWGuV\/0JQIIo9JKHsQ0y\/JVBFVgQxNsm9ItPxtuy3htTNyoZ3EhSUlHoH1z5XIMtZv3UB+\/JUJTWRt+0wr\/\/g3kp2kFj0u0NQQsKf23VJkBZzFqHA2du2YLTtvCviF9DhsJNLZw6AXjj64KYyWqXx+yj636+0HyP5X33tgzWxymxscFhZhmMSawtVObq\/rfmcxpC+D+559pxedWQLVII3zTyuQe7wI4\/7NEP6km4xDZoz1UjhzkWIF4O4J3agixSnAlVjyBYu17pGZI7+Ye3fVg2zXSX++SNxmYYgT2e5iyqb9AQhIo4dE8Poh+QloptmjD9TG67lvTTkQi9Onv2Zg78R07bnucFlFlCGtG1rzI+ewYbQ+4rWIxUbCMnE3l0D6Pvv89\/+4q9rZh+ruTu4xVEfDGkGs5FtSfqaPmW4\/SO4UGh8fIm0YJRPpee9adN4uqPTSTI92TCUZ8\/kBesRtEsK4qlU79gNBCcnaTRCJENIJWtBGR8IxJEAoGr5urf6JaaGnckKY+2Bz0vCPTsC5y4ec0ZLYkLkZ4FsfcGN4eb\/5MLrK5IB+fUHftxSwbBKy3s\/9EW\/YoqpuqnctmZDcAo0N8cJaMnwfM2mtFk0FDcGyjQtDDXgcwKDdwFH9SUvjagZKPmoV\/\/x9oGa2\/5Zta+4KiRR4WApZzeA3feaEmjOYcF8NNnmn7Uiu8AVCrzu7iJ+QsiG8VxYq8Df1zdfSltxlB\/nUHJywof37T5xQYvb7gnCS4iZt+CrOMMUcWbSBLiB+k2JdwOJQQNSMqiAaracWhTeD4GrFQYBCq50djCF9lqbYzeclhx8fNNser9hZJxMUw403pa3VVdNwo\/HpRWJ6DTMjpU80l6f2uUh9QGgqYRGpw97SUhdcs46I0FBGR18H03Xl9b1JX3sAmewgJNac2JcxaWzcwx8nwIS8nDemvapUxwcw8tf4vJfMMmMKQjUUFR4q7kT4ZGbP8Rrw+ZSPLqxKEHMRriYTqwYRDSffaA7hRefXwEQLMR9Tz8Kfaay\/QT4Y8qSQrmZ6SlTrMkXtXhUh\/MyzW4ST7K3tp6R06L\/bNrBlvC2+5KWHcSh9phf1wnVupDsdjIfLSx08uyGq4zxAR3AVp2jbRTXfsrSgCCAYq2e1msHiCuWPlGovZVP0bfUQrfMAxLJrnnHZV0QRzhj2Gk+a0ry3tGWJ3HgR5T+pRuSPWqZKKJhsRbPcqNaIbzobKvlSby89ZzcF1D3CRIJDQw0QD6TNhTWvPRVRagFxcnZ41BYm+AXHL43NqOgd\/jA1Yc7fAyFhCuWI+f\/8NxhoHnbN6UcI352XOP\/elioK1+WnsA6O4Nhua9Ri5czWoPcnW+lJ7kaoTJvaiWPIA\/mboGLhRAC\/nx\/QKJ30lBrxKLcBOjoz6FSw21oFNKKg0nl+AcYUBORCO38NWphGSACNLZHm3cIu3BOEm0TIT1EWr0k\/hhwLnemMppMb8cBZUt6Ze2vjBbut9TY7INdEKCOHf6XN758xSQVl9tQsjV1H+HEnE4b7RBhb1e05KQVxtkzTVZ229y3xqI18lrPu0SpeqDWg4Ccuv1QPZ32sm65rMQqlSxDqlXdoSejHD7Ot0bRWhSHj4IIYGfAADMTOExDmbiGgHFK0fPo\/G1PkSgajrMLnAIrpCdl74QSTB0xjikH3ky15flbtaB2vJb3B287LVIyWR9jWiGrsBOQBiGdQyV9oCgwUV7lTjKEB1JWyHF4WqlqGEJBSWajKdOlorZMs\/vMRWAIfpMnz9vUPsawcoraclUgZwMoSe+7697HiU2ROEVQIJ+3AzA6MEkbBG1L3cUV81WxDA7aL1+fUd53GnS5SqMzjHqGPSEmuC+M97qfD7FAtjmQY\/ujxDOxPHq683WUttGTqxttGbwmGbciflg9ezIVDH7KEUWzBk2YWTiLUpbBeypQxuhT1hej\/8TekqIjeDI1tunF2TK3uZhzw1pNwRup91\/adwUzaMb8V667K1CiVAk6fPFhfZzzl7X2+R9g11YZgd1yNXsPTrziXBJitpytr0rkxyJ\/4NMGXPEf4zCQDs+sqNlj56KFnE5vcYo3TfwRli+\/L8E+rsgLW1g1vq0SRcMCz4u88tWXQ2Qv\/TzRrj3JH\/UJ+vouPi7EJyPVUgLWbNSEt6d2ukqqZRxM8kcK2FN9K8tT+q4YGNKTyEzwKwjR3YspCXUfVnmFKcvyOEufAEClks1XdM1tk1hRMxXBwiy0o\/yGvci5CsVns5hpGsAgyPzxbOlXhtaqEfzOFggVaIQjOIjDKsVCue6rokwGrHhyf7kMml2nG9qp8kjUMUQdfHf7AdxvJ+FY3z5EnxIFNFlNFpRi1mlAQ1f0iQKKzIHSy91GA3qA6X2LUFff27kRZh86RcsyO4vO4gySpI6RWCMqIIf9XgxkqhBf+BqfWB56wnT+R\/XTh9\/0nLV\/s\/KoC4lps5PTekwJ2sstUyluo8JN+37c\/uMC4miwgy42oOVJiYN7qUuLdX8zQ3jqYxvxwYgdTPabYftc5enPnwzVG6L8GJ21QpvOlMsG1M1qmpOpAoWtLFXV1Za7Ct3VJZES\/x3lTYfkEMLM2S7NIq+dYpFBEmYwAC+roQGDaH63trCz7ghLdeO0II01u+5xBkBQmFOxvImMBAZU7V87zBqX4Rqgy8SC7JDLrahNcK4yokdVVAdtR\/Gr80y2RpWfA0TZnnX2IlIF+EhN2eKCOdGs\/xDF6eZyrqxCDC9PT8DIwMS+fC+KW6FFy0GvSWtZVWBewOQrwXlHYDf3wdc0XQFiAFgjmewBaKxRVqNCwomroMlyCSHpeqbs+U69joxUtmvzrSWxePCGR8pKpcDIKw5xIbl3wnsWIRHs6YccmYQYUNP8CSMZK0Wc2r5clbbGJCMrtYo3EtiYkMZQs\/foc3ceFhyKAjlsClpdetM3dAdfugT7Xnj85Wcs6T4y4ljCkViQIc1D9dUVXw622kivuuwjpMzx3PnP+KnKh4rQ9kBZBGJJV7AUNw02kfoNq7KtUPPgksBZKR+9ri9ieh+dhn1p+5PHIs5ilWsjWIiPFxwHr9EnP0Yd2lbGZDwpJwsEwvbK79ZPOeq++eUx4nem5Jbe0iIr9Przobg38W6+JWudxgFuUt4j8cYbH1h5amfixGiw9sPEX9Kb8g0cPilkJXa\/SahMVckJ34kCWKYBrfyaP23mOZgdbOcY\/o7oNb1GFkDJlu5aCpqp6EgCy7JlDhIAa1JIIUOf+jW77aUgNc+1vIpHXCIJLou7d+CkXJ8FzNmzGajPgQ5PJPmeiY3CnQp0S0r86eASUyM3ajYw0sj0\/RVIpN16L5RrfHp9J\/sEtxkoc6n9PDxKSWErJpfNXrDub9QYPOQbhsqy\/XwLGYXlEM8vFQFOYsgiGILxCs99I8BlzITSVvljzDw2Fy5ARy1j78gbzRgy\/Xer6vKoxjpe04UoRGgaULEy6roFvLSHFsmc3RptvPrDeMVJCeEt+6ajtrERDeakT\/NTbcYi9ty7\/5CnEGAakW9tlKhvBj0VW1JFA35iXeJl9\/NSMRnJDubsd55axADD+AX0JisZxUOSiz6de8txqJhMRXk1dCtN7NbZbpp\/NpJ9xJpKgq7ze+\/aYwKox8tPE\/HEJy1WDXeB1kM5kKUmtvLnIh6O9yaCgm4u0h8ZGi0iVH\/vN4Qzev1ALpCF8v99n77mOzjaKMbsg9rVxncq9ZNev7hnVVf1hgxx7Y4EE+oa7MlgaAagJjlPjiyhqyStJoy9rW2zYMcp9YEe87sUDM2N4UsXf9Vu8cL5Gw5oYHxwHvz7b573roJKG75qyju\/WGw\/IH1XClQJv\/GpRlT86yQPwdzVeatbKvK9Yex34L3Nc0LXbuoMTHND2xNZIlb03aaVFfU8gHRzGeStNK8JQrit1baoxsS491JteYS+oFmFLE8Slq+fBYalh1fvjhdO1MA76ISuoZjAMzGg42JIH6k1ToysCNBioiVy8\/v6+BdRKGBzS7lcDRfGjg+VemaUss+MK+2UkJbFBWao9Yy0xpEUdGiDo265dG9h7sJLoPx45Vx4njX9Jc0Tx0fZdtxk3FSZOfKBBMO8RYysgNF6PTw+3\/eCd5I281ymnpH2ZSzF3YuaP+e2J4UX1QEV\/UZY+lRyXA2JgLWWM3PG8Vnqigdm2Oyp+9twAfnjhD8YzbDg\/NIZxw8E+6J4oK\/ke4rF6ds+nQ3ihfOt3Hn00Mv1S63BW6jHhA4ejkvbrErrfay6yBDpcaTvbc4QIjMhG+ziSiDIvUMzoVeG57LFRdCzB88BOGk2nFhmVCwpp9WL5xgJPxv0n7AVSjWwpFOCBQbpeXWVtNxCEJtew8sopF3qC4N+LEzn6f8zGW1r\/Nfd7X9tNnr+cjXRilG1QdAOg5WsCqXJ24\/V\/rRpNTvCJmXeHgK6KEoDs80dXVJmK8HGoTNOWhgSJAPcb9\/z5MSvB3f44ly\/NJS7KqBYq2xYYrrk9l6OzB4UCBkblvWLAju3rcnLaeb0J4h7xxuNE5HNyCaM\/lz1TPRo167p+BR+ZOULNuOcIsB5KLuQWQLIV\/YrGfDwlg5KyKhHiu6usY22D9luBK1L2MRz5CG+bfkmfZGMEI\/m5q3msLXROnnEeq4OF4VPB6sJfUKLw0SyxsXCT6X1PWv5yrEHrm0umEoZ3\/+WOvgKNMAFp9BBpJ3rrXyEHBd4l6iVboAVUtsZ+pjwZZ7V5fdm97fJlb61AIQtVnzfFTICZI1LFZfHNHvBiG6jsxkmMkJ4Q+YLu2oVialO8RpM3EDrDruoatFjB8YvtSOXpSw7+XDm9BPuqb6eFP6rA7rESCh15n6\/Erfh5rPDym9l+RETKQIhNqxQfurz6V5JuxSpQNaar2wJpzxUOASYPMdXuoMCq7Mpi0\/tzgIctbuXTQDRXoeB4+ytwBENli6P64ULXbRG+yz4aUgubO1lV1PQEl8A2AcrosHLV1xgzncjbQHZvzF\/Hu9zyGKX3eGbSMk5x4NFEVbfaxIQxvFgrWRNdz43\/wEzJc8wavdVQ\/FLQ0SgqqCEUA3CMYdGw51e65PCe4Blwi\/CEb0uUKACyULLEeZbJf4LsFSu1XiD8JFUbHj5errcu5M+nK9ny7L7FYiuxXX1FoEDGtd9rAqgS4tMLbda6abMusss1Ty2xupbGHgbSfxN8OaWOeyoAjEbkMbJpXhAIt2MX2PdVXIi5fZvXVcy+ynJUTSFgC+FVC1oLzgvx7f2uNJw6fr9XoNFd4nYb5MQOTfe1HtHaZFkdIekXt4pgAVZOccmbtBXRlY2E\/eXDZg34BvBVq+l8jnXPsmWsJBsMlizWPWB51+d5Un+GWqy7Mp0IS2skzseFUPB\/e+Tj605q8q22JIeZs1oC3AR0EpP02XURoyrOB6v+7+Xqq+6sgbRrmxblU0YMfwKevIwy6s3K9QautDWiM5+9Y6UqZteWTKzWgB5k7KL6Cpbs86usiX84RKH8L7ev6BMruTVZJOCYpeh6PxCI1FAtF4WuWme4vVNTxysJpUdrLsQIGzR11wYuM8Qs84du8F+jn2hFlj2l2kwyxiPxutJGbUrrQtjPV+14ja\/L+ANRbA0sAfkDkuup09EkezubvN+iayiG84fQ6UEv8Y7bSTkugXX6JP2hnR5woM6BP\/jwEOn6SgaLG2cfNNNyDrmhl9H39lt7LbCTF+gxaDye5HU\/F7KB55B6cF+KfjviETpE4m6n2euNYA4yGF8i9hT\/2I4ssAM5PD\/evwl8BJrHI0REwgEIo4dB0Mhi68ZvSu0GB+O\/QpiDLZEAXxdmr26exHzigP2MBpAj5hsWRxS5ajCTbjUaq0nZ4LXNVSxharK55Z7zLf5dWS7DKmBuuh7fdxaTUzhJ8uHW+Esiv+TAIipc0UuXOx+qLOlJ+ipqvtCLEdwU32DFYeGW0dYbCsvD8rZQmXXAOgWJeL2BN2swYAhaNHRmolx3ihGp0+C+NnZhOADEMyNNszf6CV27taHOcupkf\/5Jfejkn04K\/Ycby9cEHX7vi4OSJda86LGWOOa6vG3fWeozNcAfjm7HuTfwOh3E0A==","iv":"e6b1908d41821484764aede18a91a777","s":"02fb638aa7d57628"}
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