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Nov. 22, 2024
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Fragrance and personal care

Top 10 luxury fragrance and personal care efforts of H1

July 12, 2018

Guerlain's Rouge G comes in 450 different combinations. Image courtesy of Guerlain

 

By Brielle Jaekel

During the first half of 2018, multichannel strategies and digital tools have provided beauty marketers with the tools to connect with consumers on a much more personal level.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Louis Vuitton opens applications for biennial Watch Prize
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Women now represent 13pc of global billionaire class: Altrata
  7. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Ambassador-led storytelling carries holiday campaign from Boucheron
  10. ‘Copy Nothing’ campaign defines next era at Jaguar
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