Marketing
July 11, 2018
Agnona's fall/winter campaign starred Edie Campbell. Image credit: Agnona
By Danny Parisi
A brand is nothing without its image, and that goes doubly so for luxury.
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","iv":"9290c446e606c6284c229a8e63c239ed","s":"81cbb0c88d9230ec"}
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