Marketing
July 10, 2018
Tod's Band brings together women of varying ages. Image credit: Tod's
By Brielle Jaekel
Omnichannel is vital for retailers and marketers to serve the modern consumer, and luxury brands are taking this to heart.
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","iv":"bfb7f3ca559aa352ca04b1a14207ab8f","s":"15199c35c50e8b84"}
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