Luxury Daily, July 5, 2018 – Print ads still relevant for luxury advertisers
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| | Media/publishing Print ads still relevant for luxury advertisers  |  In the age of digital advertising, print placements may seem like a thing of the past, but for luxury they can still play a large role. Entire
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| Luxury Memo special reports Inside McLaren’s global push for its sports cars – Luxury Memo special report |  A detailed look into how one of the world's youngest luxury brands vies for market share in a highly competitive luxury auto segment. Entire
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| Marketing Top 10 social media efforts of Q2 2018 |  Social media has become the primary means of communication for brands and customers today. Entire
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 | Fragrance and personal care Chanel celebrates diversity with Yara Shahidi’s Beauty Talk FREE |  French fashion house Chanel is hoping to capture the attention of a younger, more diverse generation with its latest Beauty Talks interview. Entire
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| Retail Traditional retail path to purchase has been completely upended: report |  It was once the common understanding in retail that shoppers follow a path to purchase, but that path today looks more like a web. Entire
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| Strategy Call for nominations: Luxury Women to Watch 2019 FREE |  Even as more women ascend the decision-making ranks at luxury marketers, work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that shows resilience and long-term focus in good times and bad. Entire
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 | Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| Classic Guides The China Report: Innovation in Luxury |  This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
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 | News briefs Rolls-Royce, Gucci, Lane Crawford, Chanel, Secoo and Manhattan real estate – Live news |  Luxury Daily's live news from July 3 - Rolls-Royce moves management in the Middle East; Kering Eyewear creates limited-edition Gucci sunglasses for travelers; Lane Crawford fosters creativity in up-and-coming fashion talent; Chanel works with new ambassador for its cruise campaign; Richard Ginori aims for the Chinese market with Secoo; Manhattan luxury real estate sales decline as listings rise: Douglas Elliman. Entire
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| News briefs Qatar, LVMH, Michael Kors and Tesla – News briefs |  Today in luxury - Qatar to buy New York's Plaza Hotel for $600M: source; Arnault: LVMH to open design houses, roll out the red carpet for Chinese guests; Michael Kors on moving on from Mario Testino and keeping up the creative machine; Tesla drops most since March on Model 3 quality and demand doubt. Entire
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| Columns Does luxury’s response to digital create meaningful connections? |  Whilst it may be true that all brands have to incorporate new technologies to an extent, it is does not follow that they need to be uncritical techno-worshippers. Entire
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