Columns
July 5, 2018
Charles Howarth is head of semiotics at Gemic Oy
{"ct":"UsoQN0cIkE205v6w+bCg+T7CsbQAvTH0fX7YoCCEtNAecht0GH5qZsKx12IdI\/gUztY4iOE6YPQkaPyXBfuSuwl55DPodO\/2soiO91a4F4MiYPeH59WAJ1cyR0Z9X+k1WpqZKUJiUuvj0ZXXl7Xqnv\/NGaBSxyNv96JUBqg3zGNfah8HIqIm1OEaI+kym28J6lC+IU\/zLhBCcM4+kWpJ3QG2+4qNgSGaY4emx16MJFcSV2032rt8Up9c97CKILh16l+MpK5O2A4sYrwrNEPKB5QsUBfCqQqiP0LNwqjiv+tnIzfQkTmIXri7bPc3tgdrDQUNxCrJ2ER0LLCTbphbvzmh1EC5TVdP+l\/qJ0Lu9kJgmE9xsCraHKxcjaS7njKDgkwbfqrvrCcRnYSiDYokC1Mgzy6mZanqcmKwcbjVYsdortQ8uVviUsy+GHBvxXtjLqtIe9FQkQkTU0xGLySFcl2SrtN0Oqk6\/cq95+0KeqeBH1Zskrqt+ZXli4kRUP75RjsVBYGb2NMbJt5OTSNzx7iQ13Vh5Ksc7PGDcH11ooKbuZNsT0GsDo9QGF0Qf4NmL3teT0r0h4ouIsu2QQUIyEefSzd62S452a1gckY0N6CxjTCyzI\/RD5fmUSMCSfAVvyxzgNQao8FFTThLaeruiz9OPKeOL4JTiwj6ZpcUjk3ogvjsJGEciq5Q7NUu\/WC\/YOJnPjc4EIY1ktnlTy+\/j+0LCJPxF7Qy8MxfK98mN4QqsHG7rO\/XgnRDtuy5aRo1x02wyUqZRN5NasC3XxzUOGjvz2A8bDf90OIwhyMu8PpDcqFGk71CxrHXKwKA9UTcL52Xu68XA3LGAA\/W9Bg+jnxAX\/UfRvN5kDOs15hgvuUwGtyc27p2rZJh\/CKjGuXMa5SkovtHx\/KTAq5dN6utmnryXwqSlRNZp\/Ozxln91f+g\/lmUZfe4XPt+EeJ64Vw5f8U0LmfI8o2s0fomR++EXMfJaRb1HPxQS8IEHIW6Oong9PDVBMQ4ORpsNaefPXmbH88x7A9XRBD8N0fXg36riMNx6bmJNOfGR2HrRLXnD6PALKJyi6ytQMksrp6Btrv0nCtKY4hcusjccQ6xAd5u9pAH8lMKtAzwq1T1flsNLXtR2Xici\/Y56uBx+oemK88Bjv\/p2Ic9lZ1ppbdPcn7bQX2f2FxRcR+\/4WdrI0U4ykxEKAlpL1ab24ArZXtcaBWhVwN18M6ej68UXkZVGJj8c0FiKXeA9BTsflJZ1WU2kp\/WAIT4D+X8GAUNRmsSI9b6W5YFOhBqyRchdUad0ljoFp4276HtfwYm2ILCZrANSVkqH0VB9xZ\/LgEqn90yA5SjS2ODg1nDf1FhJ1F+lmQhYq7A4Kh2FAa79pcC75jhKWg+OzH2Pz0528SVRhZdbWObyGxIV3mJMBSdwhoZBsStcPOjIAoEpsOwV\/wAt1xQIg5fI6woR2Mkubg8NhpZ5vaMFMdlyHI79tKOPP+jEJXaNkfoKLMgyfZJhPIBa8HZKtCbXK+wCF4Hu3pzvz6cEnS+XWVVz+K9eHgLuC+7oPVY0BbfAxoqBCFydIeqcN\/oLbfpTETjRayGzx6tGOc9YoD3JGMGl3yW0jkS0pDc4tSzM2+igPtxWA7FxaB7X35yWMav2isVDyx9Uf9tjXmx8LZjzaZVi7NutE3yHfXJ1FI5epkKiSD51azVhlzQRy\/p7sa\/3yuwUZHyZuisnvUT5y7v5HiNZJ4SG6gjCkAVa1pbbxDSBmFq396Y+xAC3Wnik2TCKF6WTytnaKdaBms6THVUoLufye5qKorArQaTUfopvuChShCNTUdLsedkokm4CthhKB4y1or9vyIOj3Uup0j6mcQTgRf3JVuBL0\/fGUQY5cujR8\/F33XCzG53CrUHOdKeDgd8FsDXSSgwBNz\/jPl69iT91UsSPZA4CvKE04pT1Q5kUOM\/PFUtxjbhnPp3FE2sgZqfh0S7zTIFunWqvKWPVkNSsPzmsFMDE10MuIROnQn0EkpRjeQbqrDNcUxxF0G2xSM0qPq3vJJiCRhKPS6LqD7qPRUWOH4xZSOL+w5mytYIHWOss8QTM5ghpLa1YN5kKMWUfAxEiW9a4taIorfUgMRpyRLbST6ieD4gm+vgf0\/fuhWxzTEdy0SQK7pzpMFK0CI0hIMDzMZJEj\/xKp41qBYq0cGtWuyirYCSTvnzxo+3SLJfMpX1K9VNMhBC+KdJ5gwq9\/IlBoJ3KvThvxYZIWgPCS\/ycQz9UOlUFzDuHyDl+zWDQhUF\/Iq9XCoSfMnwFkYvW2XYvsya2LA+pzrAYk8YL7g0Mjx5FqxY4EGpeD8r6\/83Ae0EV7p9q7Zwv01tfwg9RpQbdDuHuos7jzzw1eiVn\/vq\/CnMYOQ5mL6HkOzORIhAVGUxr5j5Kkl2vQYOperz0uBp27K4xBACDtDgIyeZBTQjf92M2zg6QmX6y6hFBgXFSjOod9P2Hxvkzbey3glVI7fsB87Ga9MNPT0etoOwAEdd8Ucn31lccByG6JMHiuR0b5xXwyL5+l\/1syVG21+tuRR1kFhRd\/nO1YzWqZwg+CUBWlw6T2\/5FS\/f487e+WzBTgWkWF+9OcLMf+63WU+UasnwTAhvlsrOGT1AXbrmwrgxN1LxFeoLTwz59Ano08CpAFI1Bk5KPV3q+C\/48eMEzELfoHp4nd1oVlG8Z7DjKbzV0q4wsRLbys5ehx86tzUy2HrO2\/qwLb55EmAwZrSGejPD5TNUTfNGkD8WW9GMWjl1fW+SdLhAHuuTw4E8ct8MQbRbmdDqENdetWjJnmVwOPcF2z1EZdsKrr+RGnEzCVd0V3yQr9ym+S007zDe6ViNRLMaGOSApegwKqlq0nLGDgYHDXN\/pL6eNg\/r10qXxE7nGtdcWbFabIe95YhY6PKftWi8mdScImhWMh0FIngXvBkW4o2VzNJqlj2X9iSkqXqtvgZCEr0cXbfzGuwUgBQzb\/ySYfdzvhe5X\/pOpKeeTbhvVJ5fxIVhr6C+a5pGZc3hOfn24jln7o4l9eDwSvy0WAyfWFo2XScipytM4soatnpfTT1tj4qvaoJ\/hTvnYE2lcmgQbnXr1caEhiovHl+MmZUlTRKFyQPbruZFgRGcVeAKDBmAKctDnLhfAYRpQxcjkh4JKC19zMDf8DaO8HZPHpgrdmnkKWwzD6+cOGZtL+mu4J08W\/DKJFz897IbXDIAzCXbDG7rfzi2OSvwD+kOoxxKcjAdEHQuOvFjqY00gJUqom0z5kYgVLNTAjrnElDbdfjH5TXw9DenH7EXlrC1SqNrDA1LbBTIjwEAv5IFhWB3WE18igECSVsgHIlCzKfhFY\/qG1YYthwRE4qxHU1xbeO33THXfv8q2O3ttj3YiUCut2gtWd+If5mT1F6KlKMtek+H15tNsMoNtzKE22SZV5pHbrcKR4z0DcpBMwN5wxpY9YT95EtcjxJ1sc1Ta3T0+1A1qxDWiRqewMgv80FtpHFQpeBFEfOqbSHnDu25Ghejb\/MtBEpdjKGg5yhoiWbxXheA7yM7jJBzT7ebi1gpNbr+gHei2Nw8gsf8TDALLzoJFybsUaU7JSw+SwccbjqjMmSKYhtm23q6FVfQ3nu8Bc+BGkHE9AGFH8JacAeCPmLVoxo0XcDzrW9EVwn5\/nHLfInILlu0OMtNgMeyV2dqFxdwbJyGNbRHzpOEJksyaVyQZxhyck6umZzxsB5+7ZgyslN3K0a1pLiZvRkUOiDkfGQqzWK\/m3LxCDNoHAz0jQljyFxk01PTzYsJL31kP0B03I8t6FuWrchpXx4NtZ4kE3A72smh\/9W0965k57Wk+\/emsU0bCLGb1mSdQNCVimi\/Te5WkEl6mEEXB6RoQTyf3lS+C\/zUoevC+LiWWHPAz1SjeHqjUuRyuRxTkrM4eaTdNJNwlsbC1ubPlRrj++coV6OIuwjww832md5n+DklnGsj6L07OvXxUTQb6GNjXrn5opfjQeIN1nGF\/P1uHJ83xHs2F\/FGZHPDBKUnG2nON8skdet8Qx7NQjYBlGatvk5BSXqCtCXCSeYSdkLbxP65H+9PSSPlPVrZAZR2u\/x44b7hBjkbFNZqUyaR9k9DSqu57LWQznHQ3i7WVJDwoUKPoYIdD9Ml4BHMQCndgvLAAFS16HUQvo9QyFmldBqL92VOgWuYLjzRX7iRwz6t6Ey3oMN2HgZnAuzfg2MWRMvADxDFx5KmFzN014a8YHTCCo7CEnytHOLWaqGPXmRi1Bb9oNTUaJeidUDSywC1eraYugARDFZZ6Z6J5E9NReok1D4ovEDfc9Ii7JnUG+MHlGOLaHSVlSMjV2HVXE3bXF0ddiSMmUKyLp9eMb3yAoeMEeZpsfaP83MWDXk1BT0gMdNS27jJgH6U9\/e1gu7dpphm4wov7xjrKWdujsP9488KvJT75tba42ck33OwwSUraiZipTLbL3itCSqy5jwNWi8W9S2m5\/D\/8rlAbqdR\/UotjyVkrwiCVAPgrEDQBvxp33GoWRvqcwzvaUxAjLKwPI2lZEFrldCabjxdoqqJQferR9Jb2yroQYm1D3lnaonkVgbM\/sW4SeCnDf7DKNIvujEQVcw0dR05xY9\/9BD0zoQlDDsbLhyw9b5fIsMwyIa0XfXgiXEMA4EhSAo9aXA7By+bkRGqc1mZz0sSaUIUtgRMJAQBaVIUWYZpvyGX\/YMkXzatXIzj7sypM706Fm7Cn2R\/PxWEIJXG1pMqc86+q16\/pDwT6VkW6OW0C88vMb+IAM4XVot\/Py\/m5IKJhXvnh4ZPATqTU02tdfl9j8UVtR+LCXwW9iXIcRPcx6ri2tkb4AzDTgTkPwg\/smdCYRyFKhc3rA6tPoa\/+NxTX4imP48tfZ4Qnan2SwQPcqpvTUM0ESI8qXJn2XJq\/VwUSMxwoNylvonggSCGbYV4zo3XyXCRl2zuYJa6kQxT4TCH\/JVZZQvj9C2ND8fi4KxR+BBl0e2B23U8J9L7O+keLA0AidHluIpeYUijEQAAfDFhnYbs5eqWJtQwMkuMJHScNjux63bzNNbEQ+Xdu654P1EmAtGgmSctgEoAHPn7XW38nbeKxliOOYxWpoHmIb4c9EuezC+Df4735UsetL1V\/AwLiuyXGXP6x9zFLTzZ+25QnRLwvs2Eo4YAviBSYYmjQrZ7g51B5TiWRT9IwWDhGyKOAEZWoQhf64OUU9EGb416fE01xNAJ13WHa\/iUrD+1Rbli9pohkeX4nvHl4JGpi4DQoOah7rYVjZptR3jOuHE3zBjYOc9vI50lv1AK+flwi6nniMZKU7ZooLlHMhLYI3WEOGKiLPRP4of4D2W30PUYHeyU\/zI2\/KFfUFQM+brR5bXdgL2YPOba77DvjC2bCFnV8nAQ\/7sLq6xZ8B6YLnode4B5K1KQY4LGArDhjtr9cakFpvKO4whj4eHKDV++jtVMi1Q6OcKcUfGeFfNcq4z3eSSf7Xe3JfJnGB6ii5VJWhkE0tJ2shP5iecXxLT+zl7DW6kWoOG\/6MITEarue7\/6Ziwu1Tr4NsBqvPN57pcykeNNYURAThcqlW7mYbbFfdd6whumD0ZOwCBRabuOXvyGY3V3RK7TK02jfIk353gtmcrUe1IBQYuVwVQUaij4\/XVeuTZKfjjciSCvoO1rl06E6dYc1QhY\/Zn8CsQsnXn\/0U4k2Wxzy7j7l0Hd5mLSuvRh86jvpxS\/nExKgmCQoLlTXRl7cX7QLxYlN\/yY2WHOcaNz+0CSKxvJLuaUR3suL9SXgUCLiRJKwhqWOYrQY5LH8aCsylW7fPAYImAIHZ7oew+YmXycSraMZdQWlKgQn3jc5jqscU9lKO3mLePpvwfg7G3mGmztuZBq1f+vDbh266bIa01NuiLWRvaiPzPYy8ww1bzAJ35iZjU5oyI3E6c8QKsaclNyl0rnDibam4c8zUft2NkrxHc38XCP4ufs5oroZ1eqgGeVMprpYInTOKNzCUSXPfjoW3rHBpTXlrZ2ciFaAeNYcAAUBudXV5VLljJXlnogA4NXk\/Ey083QoA21jk+OqHQTzP5JEtI11552TDs3+Puc0e9neTTrxjDtLwFpk7XI3zXswdXOpW9Mi793mzpiAG2VzakwEgFGUjMN33uwZ6cqa7749Sn7NoxlviIs1bdiyPWzNgLcr2+48lq3lEJLZqQj0LJLr2lBbbkINEPzcsKAv+vNy9IDYXPzNswTwFbnUgA6L+aU4ri9W8jJhHVAV39Op3SEg8M2FZOvHCes4fNNXzpxHWOke3yr28QMGg816+gqRWTSSWB8I8mubq1owRwk6v9tcXay0iPWrsC64F2vb74raWPRoIhSiVfQIg9XQUhaucd5kzzy1JPafn13utZWIiEf0RBzFhtlevny4R9w59l\/gsqty\/M9MhHS8wbDKdzcOZ2XnGcwUVqz5rObbflj7RxOLgScaelC3pJTV9lyNvWl7JdIxxe5x4hpGJUFfbYjKvwkniM3deCSSoD8MfML3m3AGv8HVRoeL\/R56H3\/8tCDQy35cEkYKvW46IEfWhF8juT\/62NIajPgPmo3EMcAL49F64v\/bRWW472A8QAh9zqg\/qnInpdp64bPyQK4yQgIkG9lyIgrZ7gwPCHcWITYQQF5h\/WJc0lOJhOQaVJPFbQG7gbvZ6oTr6MnVZUlT1GYBJ6WNmn03rqJa+RttI8vHPtnwgjlz1l2ZNro25KZPN7UNzkpXcRw1L+6CNQFoYni7uv9dJ5njPKEYSeFFcNMc329l8yaRc6re4wgHBlcgNTNuCmHhhFuJsxBBwOJlICzyfwi4nFs4L2oubNSpiXFxbWV78h0tyqgSOZCKjUmvvyymOsyrZArdiQHx0QiBCLOgruGBx26HlOKJZuM6j1hs2yhyYw6qoBxTM8FPm3et5PRyT0NZD6Jw7e7dcfPkeGg+rMWiMOozjhGuc874qr7iJ6C03muDm8ETUY\/roGaXRIn4x8DUb99H5tH37xYY\/x7sB5O\/ZYQi+MKZLn5dDXod0DmbfQh1hyNN7PqeafrF\/8OgakzXy6uLOcU4HNU+spgeeTTVNirdSKndT0WsEmIDZl1yU93lFBlvqzy\/sS6nQ3ZeQBP+cv8j5B46o72sddRdDvTEeN8Q6GaKByW6ldXKp9iqbG30YCTt5F9Zka+HIkO8T7KxAEELvQYDknGJPncigq\/jDrTSXK70nHOBFyZ1j4uWD4NqLypeU+4V715nf2ggddyfyb1m4+4+pt90G8CRuuav+hgBo\/KCIGlE1oSzVnkeNmF1u+CcYSRpQ72Cc8JezIHrPHGUOfYoGpT6aXV6R6A\/SlSQQAtb2QSdb\/MwU72ERNDHamRXnPF7p\/DnsoYlhMghQa0BlbALmw+b7k3yb3Vvp78jPqqtELZpw9Edg9AJTtDu2c+6VtyeOcF37XG3xQQ256kHO0p+u9i91lZKK5AtxnP1pM8QoAT3XoH+3oNoVUV\/+tSBi\/x0mNNWRAK3bQt3v0P0sShEAz3xFS+HzKDtGVWl4ZwbyKinllqXrdzOpyCVJxVmTxqv1PomLmImZa4g6cZnGsFgthP9nMBzrzdAiLkYe\/qwB4M8Sc0unARMmTPxcUa3ZHUek1AJ+7HPi0P76i7bwpELzoiZVzSu9sKazqPHC8\/ebXB\/oP54xHozAduIlpihT7LQ13YQmhxt04eu0rqSNIEGRd6PBE44nXrxfOy1iBQialnuwI8y4CAUv+2iG7q\/dgY1ASOqt\/6tv0\/N81PKeJ7TF0iWcgGdd4KZh\/PKs+kjD5\/X1rscSqj6EFrxcLNE6i55+8mHUn7dl6GSxfYj+dT5\/rtj7wqhOa+2eS5+IKQtHg926tq3byblGUb\/qstSGZPLQgMrtcYiYBh1FrfTwKxlFR4bUqfE7xN3sVCJIdrrSLW5Bs8hmldHx7LTVFzrbIY4q48Vmy\/FyPJqcoxF3ALnxol+OTTHZx2\/GALgbMqxfxlD1XNUoIky3F0mnJrzurpy2lld+1trVdgzsWlqMbjsXbiYYpmol\/srihBwsQk0V6+2VeIireNt5z3FLpmsaiXjfQhQSqdVbo23MVpZzEhEKhho2OUiUWKBPMDycvUJbhKS+3wyyFYFVNI2wK5eQVnLMbq9zruClyJ0bEhVM3xmagOoescx9Ke9ma2luZO79Incw7SeACSVl7dkHl+GKCrL47M+a7R4URo7l3nuX3tMM+dDeGm6QVWUTUcLzyRhMxUAV7b0Hoifqz3VMCf5dNDA5H0CAXvHfyRy6uWOvyL","iv":"45e03f5541d1471811e81f1d68acbf48","s":"57625b22349a74df"}
Share your thoughts. Click here