Marketing
July 3, 2018
Tiffany celebrates a first with multichannel campaign and Elle Phanning debut. Image credit: Tiffany.
By Brielle Jaekel
Mobile has been a driving force within the digital revolution for marketers and retailers, opening many doors for innovation in the luxury world.
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","iv":"80131038efbb97d4e7e4a5d5bbdf1f8e","s":"5e65629f13f6b54b"}
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