Marketing
June 20, 2018
Marketers need to remodel their customer service. Image credit: Moncler
By Sarah Jones
NEW YORK – As marketers look to overhaul their customer experience, many are just skimming the surface with superficial makeovers, according to a Forrester analyst.
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","iv":"2dfcc65c136c8156088ffe468b577ffb","s":"cd63aa80b2d30192"}
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