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Barneys chooses digital to flaunt Olsen twins’ Row exclusive handbag line

July 12, 2011

The Olsen twins and their new handbag collection

 

By Rachel Lamb

Department store chain Barneys New York is using social media to show off its exclusive partnership with Mary Kate and Ashley Olsen’s The Row, which will launch an exclusive line of handbags at the retailer in August.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
  2. Neiman Marcus honors Leonard A. Lauder in New York City
  3. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  4. Capri Holdings, Tapestry abandon plan to merge
  5. Burberry overhauls strategy amid rocky interim results
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  10. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
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