Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
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","iv":"7b866a5f82fd14407e9f0fdd2eef371c","s":"d8a99a63a3eedca9"}
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