Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
{"ct":"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","iv":"357c3c2310d80ced1a08efeada6cfb58","s":"048d1d53e228cbe6"}
Share your thoughts. Click here