Food and beverage
June 11, 2018
Moët & Chandon's "Must Be" focuses on moments big and small. Image credit: Moët & Chandon
By Sarah Jones
LVMH-owned Champagne house Moët & Chandon is modernizing its brand with a global campaign that presents the sparkling wine as the choice for celebrations of all sizes.
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","iv":"f4e6c16af8923981760aff9fb97010b0","s":"a0fb27328d100a8c"}
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