Retail
June 7, 2018
Gen Z values in-store shopping. Image credit: Michael Kors
By Sarah Jones
Despite being digitally driven, Generation Z consumers value bricks-and-mortar shopping and tactile retail experiences.
{"ct":"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","iv":"74d8074ab5b50a17823e3188b42f792b","s":"ffcadf5ddb3d8ff2"}
Share your thoughts. Click here