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Fragrance and personal care

Dior weaves twilight tale around Sauvage

June 1, 2018

Dior's "Legend of the Magic Hour" tells the story of the coyote. Image courtesy of Dior

 

By Sarah Jones

French fashion label Dior is immersing consumers in the world of its Sauvage Eau de Parfum through a short film inspired by scent.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Dior goes for gold with flashy J'adore campaign
  6. Bentley renovates countryside estate in Cheshire
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  9. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  10. Announcing Luxury Daily Awards 2020
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