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Dec. 26, 2024
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Marketing

How luxury brands should approach their Britishness

May 30, 2018

Brothers Nick and Giles English in 2002 launched Bremont as a luxury maker of crafted pilot's watches with manufacturing at Henley on Thames in England. Image credit: Bremont Brothers Nick and Giles English in 2002 launched Bremont as a luxury maker of crafted pilot's watches with manufacturing at Henley on Thames in England. Image credit: Bremont

 

By Laura Tan

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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