Fragrance and personal care
May 25, 2018
Estée Lauder looks to comedy for Google Home skill promotion. Image credit: Estée Lauder.
By Brielle Jaekel
Beauty label Estée Lauder is looking to create a modern image and cater to millennial women with comedy and common problems.
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Jq7Kr8WicvnOXASPJM1qBQafIdpRfWUVslhTWnf4M++15HzLMELKEP05yXBofXLPRZlAvWaso6xClRrjEv7OPJg9twwfSArYV0jN4A\/cO7KQwpqLbi77JvjJYzYjdG\/9kUeRroETyrXiOgd5pgKlbelLH3QPpLYhXcg8SXqjbC4PjslHMjAJdvz8o8cSY6RkJvJ\/eN5AQQm4+AnATUCVAfxv03JNZO0m9Pqg3M1nbuiQjzY0wm2Lvcrmm\/f8Sr3WT+IjTFAyEqDDILSOtDJvNd0FFXRSMSpCld0Prr10dJyKg5PkHege4ZyfwHM7bjDvQjbOyKrw61yawBf4zVrY6ToULW+bCk+yh1tg2YXzGFNgjqV0l7rNAPCbl89xCOyxl3ia0KEvo3kHjC2kIeNnjvrHId1Pwo4q89aj1jG8Rn3TuGI5gw9Do9C31K\/aEeaj2\/e8hRuhi1yAB6vDz9j0UEcpcfKwj9qb8taEbg2ILPrDi2pQ7t+u03IkfagMnllR2O+u5LoEnMzZgTgqFIl5ISqon9nH0amcXRNFi4AJTwKkF2FqoWteVdfJGinjAnXXS\/c5Z\/lmxLVFgcYUJPJZzoH01HRlMZrY2Ulp1kw1aEkoOte7gSITDxg7vdSsE44V0mczoKUE\/tvcu5Wl+JEkQjN1U9Ye\/mLhTpRukYfO8zsJpBQsHdYtWIX9CzPaWWVCZd9rMKOz1iOkICGTepjT7LmYmqHC\/qrXadIcTO\/Le30WDuSWcbiW\/upJImPX3mceV25tIhN42Sk+cPdqP\/YZNG5kIcu6pYLg9AaeWzO3VDJLbixZ0ADPoct1ekw8o6aP3ilNECD161aLOGIhpviFHzwnd2hKfdPsKygC5kjzFPDoDqbdmjJkUAmmsJofh+yzcudp4x78cgQjQbnXUool4Z3uaaAg4NIVY9svgDBj\/KwU8jUP6p80FWZThvcKOGUMTPNgjraj8i6xDwFvXUztqO6Ge6BtN7rHfjYAR8g1+0HFqIhE4j\/IYP+k7vbFKvrnEYcYRHKDUFLvWmD7PQfUdSL8F83JTpMtbtPLO2jBcGEftKB\/NcLAH40QCiHyZgjFqO9LPf7+4UolXa6kew5cs92rQTAvJnOzGIXNOX27DhgZULdAuObfF3LUcbT+gOeBqTE2w\/xkJW1pcH5qWzp\/lnrTFRovTc2Rmp0+5EWiStflDDyHtZYBM1Vp5D+MP4nJRJ\/cjn4ML7vCwIqusRa+FC+r6sqNCotivb4vdNOwmHdKi\/R5NHMBL3DW3tDwdZuKobh84zO\/6BMf66LCCc2yQfuIENiuxMKHumL+04EPe6j1k1Cl6CTlYr5w2Ns3vIVYQ1j7QHlvHs3BJSE9+XCnCKJbjXtpKyxGunzMGXUfc0308jvsz1dUMC+\/ii6Gg3t03cRtwDfnyCrFlD\/62IIOndP3YilBTVZsdSMueDXmnfC95foUUAxFbVVUUGO91YJDTDaLqF+ybt+yb25Si5B4keTPicu+C3Osp8+fGgC8NUHKmV17GFe2W2GMlM8tHAhl0FBMU7I9E9uXM6p7W9BuTsM9DZu3GR5MK\/KlN8yh5H1rPwaTt5zUK6DD2PYQr4UPCktBblU3QJKehKJAbHlevt7+9pxK4a3KtV9OAqUZ+vWQbiM4HI96eDjBRDTYjjqFQQRhylmk8mABe\/nO+mvoPxSjfgq4uhGxr5xP5dxdbXGxxnjmzFugmpxrOvkdP3Qt1lOmC0yw+wlLY297jOtvoX7eHHWMgniupvTCzFxDZdkvGr00caXi39YFX9ORvOthtQ8H0Q0MqXVJe6qQ1a423B4vTLT3z\/tEmzG1eYS4hu4rHE0fdVWOAjaJb+mbGzSMtl6K4Yvn780GKvqjtnyhxo6ObRDJHt0jQdTDzuWDQsToIkAd64Ad6M2tmNbeCzvrimnkVXFO0e2edBRoKhszXvDBX3ioYFXUp\/c2z273Ras+KKKosb7CIIsxSyiUkPtb1Oqc1N4g\/aoPpE0h\/aeYmf3rpE0P69NFSkcCHVQrWOLYAzsdaARHxVTlOHOA\/1a24SR9JBWCM5J2q3K6aRD5Z8W4zuEETtIHY7BC37d1vilzXHyTFG3Opz8sgK7usPNEEXOufDrEXg+YDCCneK\/l9hlJWqScTGd6ceMs3e8scPC1MGXPe86lJxn35Aw\/4gNi9neSo24CXb6UPyQTVygM\/UCCCxSYjnKu5DkppWFbgvdrQNSgu\/\/nKaT5iZ+VQqnT4MWwLBIH+hNrbvUkFHZhQWnyFg+dTayqfSbBgtjdK1M7oFtZJRrhtDTM3xj6ViJRXJLszM1u8QCMVdHgQ2znSo20bM\/2DwBreBHYYTNeWiR\/uyYXu1iZ4lqTekw0OCPaZDJ99sUaw4wtc3dU5hgePjUJW5Qxb0UZV5E4lVJXkrPu3EYM6Z5d6kIPLcCv0\/COpotE8sYF+5KKxhP2JN9cbGPNcB9FQgXWbH0X2p49a7ZAGo79G0hOoWdLrC9paYv2fOpmVI0l+isNPf1oWLN3sGUGF3bM8daL9kZ+6XZMidYoIYSBucaBYQxBymM3J1fpM+egE2Zy1U13tnMGBmGgUAzZE1fY3\/L3WiVUUf1vLv1WIuL3rejnM1VMPhNc4UDndrmrCeM1jxlAW4VYBCfjkGPgNARgGHe29WCvLMmEdh+DXbXAlojKLxUC0tsNtY8NttA14FQkxPRRugV18BwqOOcgPA3fvDuJk5Tromj7i2rL5Qxr9dEYFBUwtqqZeh6p4GGBXfX3Xor7B3tk0drlEK3XpBSCM4a2\/9qyDoxo2JQTRb2Wz0aX1\/rkM33KqcdjdRQqJ4z48zXoHTycCHLOJisYsEL7\/i86ZkYpUoY8xp0CC+HBjmqimog7Zhj7PdADtt\/RLYJciiDR+EE8GVkJO24SvzlXCSPI6bB7Ku0ifavrQXaXrgyLnos+CkaH4g0XxnBhK\/x2mzZCnjEjQzUU2M3GwOwGnhqfndURd11CBLMuBmiA77qfUWs\/yNyluS5QC1E8BEX75g5ZpwjLPSPwnOoHiw3pOHR94jwZhZD4LG\/9yoOm+hdfuNSOHojKKDB\/GhlntUTu9FGsVlxpOdmt\/rPmrHeS+TYn1TbvIseDuGlx76x5zfsXrfWApj0t0Ct7HCkTZWWlBIZUrNCa5PAPUvmuXIL5AyfL7B9uZvdqI2PX\/Dl7birKZ914e+l9x08VFILjCh0Jme09v9CBkpHqA+aZJxacWY3Tgp1JDt1VYtW+3Fh6HP6QNem7UkoOpJ8SCa3wFOXc42C8Np+IZxDSN4\/aZQYlLjd7xR9XiojptiY1RxlUL0rzrhpj1C75yXvLqbL6CYFG00+bdOd9UidQWcYa1msa+IAFf+eLrHRoBcwLoElc7WiE7W5vDtYcdY+5PShFtlu5jE6e1FZOdcEzZoS+62maqENJXCRBSFrBwHk5\/MfDpw+cvtX8Xok+ufWyIZhaZidrq4dOnQh7AOnIkdCfGwgzZha2thR8e3LgX8Hb5sXU6U7lqzP8zGTG\/c+q4TEp6Mhxp+2KB5C9wXLfH1x9NBcHlpm\/JAc93GqjCWrGYNAM5M3PyzR5lb7BEsHpZIqhUtiIht2RRo5mNcRAaPGLNaBpWgFS+Kzq677a2G83VIkJtcTGa5o1fTFu8pQ86As4Z5K758tk4dkt\/LCUI4iJafu7xe5LCNmaHU4MiYViYvMLTZPZjbNX7sDtx8udnOFuJiCwAXhgpfYoRDH370GQvuJkSt0VCWSEJQ5sB93w9Oq9IUwu8E5r87Rsb6ZzcMSTVik7tnGjcPJCQD0HCtvDzFruwljgj9E72B5B\/ERdTm+pOHqT2OWF+RJNsWtJg3M5zjTmnc7wnVWJKjq5FLwfI\/IroilnwKn6uoolyBly1CgZrR\/RY5K+M66feGQEPA9FPMlWiAh58aHJpI9GmF9NkAPdN7oZCqhUATk1aHJ00LnO9Xd779U+rMmqH8humDmdDn\/ozSkIEVhmpsXp7KyhOnxiN\/esx+m2+Vnqu92avkI+MxnZXjYDJDkfKl7Xu2iAqabYVDOwgVw5iUURw8YFJMISweFNgMOqkMjloHlhlAftjHLXVdak0r38V2pRhuTIRoMDCVU8MChimLpf5I66h0m2kR2\/\/fc9HWK+LQQIt9635vNeGY4+6kt5ffYu\/RwQcmqCvWda1t6bqPXKwhw6b3HwzlzkfHml5PyOSs=","iv":"44964e7b8c3ce2004c58558e06952c03","s":"9d3216e5df954d8a"}
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