Marketing
May 24, 2018
Older brands and younger brands share the same goals and strategies. Image credit: Ferrari
By Danny Parisi
VENICE, Italy – There is an ongoing push and pull in the luxury business today between the heritage brands with decades or even centuries of history and tradition behind them and the newer, younger brands that still have something to prove.
{"ct":"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","iv":"c3fb7404f31f6ac5dafd47dbed55ba75","s":"d012dcab11a5dda0"}
Share your thoughts. Click here