Marketing
May 22, 2018
Brands must balance between offering authenticity and variety while maintaining a strong DNA. Image credit: Equinox
By Danny Parisi
VENICE, Italy – Young consumers today are of a different breed than what many brands are used to, which makes targeting them both challenging and rewarding.
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","iv":"f7b5b2425d5cbaff9366c326e733e04f","s":"bb06bdf1bf687c6a"}
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