Marketing
May 22, 2018
Brands must balance between offering authenticity and variety while maintaining a strong DNA. Image credit: Equinox
By Danny Parisi
VENICE, Italy – Young consumers today are of a different breed than what many brands are used to, which makes targeting them both challenging and rewarding.
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","iv":"e71acf9f3bde6b8c469f5053dee19d00","s":"7b8dbb1bd83892a9"}
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