Apparel and accessories
May 22, 2018
Tod's CEO Diego Della Valle believes that brands can squander a long legacy by trying to be too trendy. Image credit: Tod's
By Danny Parisi
VENICE, Italy – Chasing after the latest trend may be appealing for luxury marketers in an ever-changing world, but doing so can risk the loss of a brand’s core identity.
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5q7VgROZOPK+e8fW+aSrkvVI7sbOFV5oSSr21rlwX3tZ1kUL3UwsK77Zl8Up9OhWfJ3mNamrCDPF\/9ai4DR8EhIhPGxq5WiYKtJaT0BWE6YxEdZjTQDw0hm\/kvMKxh6O9V7QDU86TnkbdAU5cY1ewZ+SJDfOlBjghsOMStjmbTN9nxVv6cP5NCrK02gkEEEqBy\/2mxwu1fZQVfpKGcuYlxQFcTXqvCXhKNUcKAbf9GWK3ID+uc8d0Z4R2rDZbMt1K98o5PeId4+RudnLKs\/KvQvvxKf60+di2lDgeQ5XZIJayBF3RWdR4gg10b9gc2AcsYABBNlFBMp0lSMLbWFkNRkLXmAQrYYX6siJ\/YwmEa+\/L8tNB\/D1adxEcnJo\/mDG1fsES8mAkgDJuHrR5569sDcMMhAB1WUcMjLpWRK7NHLNhug9zcmKfO7r07jIgjuFhxqz0KsOFlcui9ZzqGlry2PjBYsQEIrszzwSdJwhbM9W\/Mpp5TOmj9vA7turuvxUbNKOxmgC4Q4LGI+kFZzWgLEjx46dCgDUxTXh0Lta1A3EDmsbtwO2hKl3+Tpjgj0AWNM1zsoXhvKjouJ1tKFnnDlWsnDvbbo78bE5K4UMIQgFaXp7wLCqiGWyre4SINB9VlpUMBWP0tVvENsGznt32Kxe04Hi\/CQ+f07U7Y4By2WExi6k6y+OuwkRNJsSZCmG6oBiyFsF76KNO9ipOupNlij9WiWYrEbiYF4X1xdGcte6AWfFPWGU9JksAJ7IQkpIyq5b56aKDewWcEKDP9A9oxL4mmE1rkNosO00ljYGWNUBSUJM\/W0si8L2A8DCZ0vuVhMCwsR3Je4A+cPL6SRVMZvkAs0zom7HLw60cCgR0\/60p1gjE9Li1PIoSBsk2Ct0PVqvc03nOZnLvRuyt2RjMLR+Rs8rhOGitvfE+eMIPSHGYScHE0vle1qx52Fsw\/OHOzLDQK8VSH0RbwF5lihdCBs3KQZ1vfSn+XJg1DrEBkjo9o63+Gmr4I+8ed9vv01rS9MUx3cB0Xvdafd9AM0vSdSBuPedgBsWmErh7y\/Q2kCozFfPiGFzKNEsdkAjdLB9UWi8xlOYJS5UKXGAhKk+LlgN8vdiZNqGZiXeVL9KhpXZn6RjTe5Xl7aN1eA9YLuaVpZOJdAuzQC81uz4gUR1Zicb3\/7boO4MK4rIlQv3PkwYS5YUTFbfXmj1EHUhchsz1fitsFda0PqO7OJEtnHV0QqgHmkk+tD6q6qKISwmjj3A9G3maX4OcEbDxQrFLR916IwDq0t4kaU0chxnmG+zehOlBp95LbG5g2R+GCyMcwwgkceU\/fF1iZPiyXOqwvkXkSvONVZO9p\/sBAewGjfzOy6RPA2ew\/eCwyEapeGGcNxwvhQGvQfgvAyepADuSSgEfQszL8MfhVeBrP1MihPTcuJke8cSpqYjq4HOa56kehDPyItDBCfoGb36OSTDzRZ2gGLSyEzXZQH5FT0f0RLIY5AtNN0vEev3KtJi5Xq7KTV3Vf5tP\/j7KT+ZJNp2y90+nDIg65s6TC1nb8Tx4qzP4JukWteYTIx7VT4nHT8Kpc9v5F9HzL41OU6whBOJ0ZWY4105UjPqb4R8Vo1alRY1ovJkYDyIQh272gAKIsXDyTzppKmODDwxcd25r4od6LzQJStFeybTfxK0rpHPmdZON77ZxTkdmQpnQznf+apdbYkk3PHM1JLN6cYHsyLhibxnPKT5ooxKPjndAmRBNWYO3BGbWTAtN4YND3vCVEkvmwrsAumt9M9FLwL6MNkXSztOe6DV0sI49XhrWX483U5OV4Q42cRGxCVvVzEKHPNsJs+I57p2GgrCI6W3YEyJBMi4q83VnvvicImaYw0thl3WwfIMi6E2YPu7AdJ7IDixpUNQ27xJDY3g4JOlUnjBOnHFXcadzL4uSRR3uXaDtOrJ4enHPDapdHpyOlm2L9EiGT+t2BMcxR90G2nPIOm4mvTo1myonNg3OMI1BZCahCufhcDnT3B77qnNRicVhDBliXTnCpYUVHI7s3X8weMp+ZCDD3WXXi3MaisPIFQoEJpZ7Hwtplq7lrPEwvSIjMAVDuKQzB0oC+ap1ID3QGaMhR1Q2gDyd3GWEdffRB3gvkAUY10tApqfmw\/YtRvDVG8XEp3cqwDRC\/yxxp3eCHzbLI\/ez9a8E50F9YKQTb4PBU9pItyl6sW5N8Fv6Pljy+VFLdNtGLFZnW7ugfKmZrslWvY9CjDY\/+rnAf0kJR+rO90+NyYoWipNmfOSSMkCcZouAl+zzHUj1dqabz4v9L0SVV64iNlia2fyIZR0FUuj\/lkqte2HomxWFmNXUtKRKGwlK9sBaIk\/SHX59mLXZ+BaXUDYudw5PWTf8LUZnuo8xlxw01kdTRzUQ==","iv":"aad57c39b324385ea38d15a186e70a02","s":"0dd503c309fee728"}
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