Apparel and accessories
May 22, 2018
Tod's CEO Diego Della Valle believes that brands can squander a long legacy by trying to be too trendy. Image credit: Tod's
By Danny Parisi
VENICE, Italy – Chasing after the latest trend may be appealing for luxury marketers in an ever-changing world, but doing so can risk the loss of a brand’s core identity.
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","iv":"40b8133771df47473200d13851027836","s":"41ca235cedd77371"}
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