Apparel and accessories
May 16, 2018
Bottega Veneta's new campaign came from a seven-day Luxury Hack. Image credit: Bottega Veneta
By Danny Parisi
Italian fashion brand Bottega Veneta worked with Facebook for an experimental Luxury Hack, creating a completely digital and mobile campaign in just seven days with the help of specialists from the social network.
{"ct":"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","iv":"720203c4dbd0e9517580d8c7e0cdd9b7","s":"cc44f8220be71efe"}
Share your thoughts. Click here