Marketing
May 16, 2018
A third of luxury advertising budgets go to digital media. Photo credit: Boucheron
By Sarah Jones
While high-end brands have been slower than mass players at adopting digital advertising, luxury marketers are allocating more of their budgets towards online media.
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","iv":"b5649bf20d9afdb4070f318d92a74786","s":"86c1aa0225954f23"}
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