NEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.
Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.
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","iv":"8e7603111b1d3f282f8c81a46a10275a","s":"a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