NEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.
Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.
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","iv":"8834f67e77d4bebd5b406bf822513f4a","s":"14a8f17e3324f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