Marketing
May 3, 2018
Snapchat Spectacles V2 were released this week. Image credit: Snap
By Danny Parisi
Social media platform Snapchat has relaunched its only physical product, the video-taking eyewear called Spectacles. But after the first iteration was widely viewed as a flop, what purpose will the revamped glasses serve?
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","iv":"95329ceea9908371da34696130da1422","s":"52f58256224f3fd5"}
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