Marketing
May 3, 2018
Snapchat Spectacles V2 were released this week. Image credit: Snap
By Danny Parisi
Social media platform Snapchat has relaunched its only physical product, the video-taking eyewear called Spectacles. But after the first iteration was widely viewed as a flop, what purpose will the revamped glasses serve?
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ywheAWidKYeLW9hreoAwdxXnXM9N0Z6odRlhBqPkJTIf6W2E4AI5U4Mx2qyRuWNVg+QTDqMZQaPi4NegZWcdCnKxtBlJtlK5dfMnNI2+LI7hYCVBpSEQhGbFik5xtdaAPf1rl2gJwyjhAUmB4QyHmkrqK\/HTyMSv787Tpxfzi7CD7shjqiUC7gROyji4nBCZc9eHmrmnVq1ahcUmODCkdJS4\/CdHMIZXZKMoj1Uia0PIRXL6IBic410EvHz1fetvGTuhF2H8AMmteSr0vebe1n2YgDNGF2MSG93DP2o9batGUOf39A6j8tHVV66CcUHMxokviqHi3luJswOA15tPRc4IN33fJAmPlXKPvXbi0pRclppHfgSffinku+MDfaqvF04D4jIOAI7e9ORHd6UFdUkKtzp7V1PcED\/IxEJlry9lJg6LW4cMcDH1ZDsaXMjd9evu19JTQlLZbm5+27KKTBlYsNafh5oDgB\/h3Bwj8kIygxi\/RKXo9V5pygKUYjc9+wv9Ua+hBGVpIUm4BnCxHsORcRIqJVTHitGeE85IpBuhuNk0B\/GmCk93e5JEF87IG6DVvWVlVA+HGVpWfNwxFYmma1TNujT3GBI7SszSwpc\/ma6lNqhgsjeuL9yIsFeKwEUvIjoAYCmLRl+wyw08Uw5N9bxHwwcof1oVAu0u1qND2uxr5OPFhlkzSvgqqcX2JrAP1kYy5lFwVR2CS4SxJmUw13fXqDXoK1yX9+l74o22WXToQnrLdvKP2q7Nr5Cq1kmaL4+svucGhj8cggaLrdfzMQFtu9aPLPyY4WB4ugMEgvLLTz5BgW8Ls+To0v6CK\/X3xoVmHFnQ6fpE\/tdCyiY0ktRYFZaDSMzySmsDA39ONbYHTjXlZ6efvyPABPbKLWDq0DzirhvRicVS\/MuHnHJybn6lYSaE7iEBpOj5cErdgM9N88OLzALoHKCAPqhjfEA0lCKlpK6Zzmya8\/sT66xjUVfQD1b5RZpEoE7dQzQlMS9+KKBXUNP\/fLDZOVO3SwT2wulOlm7h3ZlwFL7KZODp1DI9lFrbK5p537fQgIeE27BsdHXnGF4kAWl0j\/pVei6nAmbkdjexHFsCasYnClTg\/Et7Lshq9nFUtzMyKGEk\/\/F3VKpvH771XWT8bECmZ9\/rce9hC1Uy1f0p+gAc8ByG3r5cNpyasnslbc8MnSpDZRqFSWdjNivpOM0dbTybYHy86M6qdtn5V\/c6ohfpX0nAs1s3AhyuU86xh4PiuDdIFNNSeXPVe5\/wOxAI5oOH4V3rGU0eHFVYFzA7wEcEjGzjeHGlB6NZVd7Zb6GvAVmlKgm9mS8ZYhxzXwityzFhDI+xMn0fbIabCUsSKAmTzzd+pSDh7B4DuLiEhfAYucQ20ynj3WVAeOwtgw36vHz69faFIcaZYwMGmBSHGM9wbRFIp\/LjXkkAUoJMaQJ5H6QN5nFqy2LmjKxFzddSR+3SDawCBu+TWG4Y9VAq\/Y9TRZDk9UocdSR0geXsSmjpV4Jdk8F41Hu6eE3eeTbrlR6b9\/vAwxL9lSGKjtIv70Q3xHViRSEmF\/HehElqPt3y1Oq4BIjKhdv\/yK0yIF9gl8nUuVwqoBLsYXRxnsgQO6IWIJpyY3GLDEReEuGXs2kbfKUNNOBYhPoOiBGdzE4Pb0YkTlH3IMQlJpYSExZpWbsE1kR6y7PDCCXLGYr\/yNKLMpnJA9y\/6hhCMMHLyjcAoS3+VKJDOTsa6MICRsU0+33uJRLhVr6jBfOVQR1XPRGr4PYQyRr0\/spgRtHvimIFpox3qzI1zJCFYI1v8wtIzG3Toeltlt9e4BGm2+dGUkWdshtGAGpwhVvEpbtx+WLrySvRJO1IgXMC4mSNIWEC34CABT6k0b5an22VmzrJ3\/8sRaoDUnoHtUxNBUslbQJJdU1aNNGR\/xDmO26x9CGbNkP\/2mB3l23SGTxu48TzY9\/40c9oMd8Tt8BxcuUTTK48\/MyPIfVaQPHIv","iv":"56cf6f48bb90d14e4ce85859b92569a4","s":"c020de9c4da3a689"}
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