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Apparel and accessories

Louis Vuitton’s Virgil Abloh appointment spikes brand mentions

May 1, 2018

The appointment of Virgil Abloh to Louis Vuitton sparked media mentions. Image credit: Louis Vuitton

 

By Staff reports

French fashion house Louis Vuitton garnered $2 million in earned media value over five days after naming Virgil Abloh the new head of its menswear collections.

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  1. Mandarin Oriental restores Italian castle
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  5. Pierpaolo Piccioli joins Balenciaga as creative director
  6. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
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