Marketing
April 30, 2018
For luxury brands, building a legacy is important. Image credit: Lexus
By Danny Parisi
NEW YORK – To build a brand that will stand the test of time, little decisions and short-term effects are important, but not as much as establishing a long-term identity.
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","iv":"20a9af2cab71c97eb7806558110d06f2","s":"f486596ab0812e40"}
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