Marketing
April 30, 2018
For luxury brands, building a legacy is important. Image credit: Lexus
By Danny Parisi
NEW YORK – To build a brand that will stand the test of time, little decisions and short-term effects are important, but not as much as establishing a long-term identity.
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","iv":"afd39b8b69f9f766bb7217d23c34edd7","s":"6e6ee18f0a82523e"}
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