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Jewelry

IWC uses digital to heighten customization

April 26, 2018

IWC's personal watch builder. Image credit: IWC.

 

By Brielle Jaekel

Contrasting the Swiss watch industry’s traditional antipathy to digital experiences and ecommerce, Swiss watchmaker IWC Schaffhausen is giving customers more control through an online watch customizer.

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  1. Baccarat pulls incoming CEO from Printemps
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