Marketing
April 20, 2018
Most of luxury's growth has been driven by geographic expansion. Image credit: Ermenegildo Zegna
By Danny Parisi
LISBON, Portugal – For many luxury brands, focusing too heavily on arbitrary customer demographics such as age is far less effective than focusing on their geographic location.
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","iv":"0d9d331c3d9b12a7abbc9edb5156c8a6","s":"23cd9ef2f95c9225"}
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