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Marketing

Geography is much better indicator of customer behavior than age

April 20, 2018

Most of luxury's growth has been driven by geographic expansion. Image credit: Ermenegildo Zegna

 

By Danny Parisi

LISBON, Portugal – For many luxury brands, focusing too heavily on arbitrary customer demographics such as age is far less effective than focusing on their geographic location.

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  1. BMW sets record with funds raised for education at playoff event
  2. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  3. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  4. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Quarterly sales down at Versace, Jimmy Choo
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