Marketing
April 20, 2018
Most of luxury's growth has been driven by geographic expansion. Image credit: Ermenegildo Zegna
By Danny Parisi
LISBON, Portugal – For many luxury brands, focusing too heavily on arbitrary customer demographics such as age is far less effective than focusing on their geographic location.
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","iv":"0207214c615598b2ac771a6429d7d94b","s":"f7c1432b594c79b3"}
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