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Apparel and accessories

Design is more than the product, it is about environment: Mulberry creative director

April 20, 2018

Mulberry's celebrates its family with its factory craftsmen. Image credit: Mulberry

 

By Brielle Jaekel

LISBON, Portugal –  The theater of staging a product line in stores and the marketing surrounding it is just as important as creating the design of the object itself, according to British fashion label Mulberry’s creative director.

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