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10 tips for getting into Chinese ecommerce: LVMH exec

June 29, 2011

Benefit Radiance Skincare

 

By Rachel Lamb

NEW YORK – LVMH’s Benefit Cosmetics recently launched an ecommerce site in China, whose trial-and-error approach depicts the main worries and tips that most brands should take into consideration when trying to reach that kind of audience.

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  1. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
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  4. Rosewood Hotels debuts new property in Mexico
  5. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  6. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  7. RH appoints new co-chief merchandising, creative officer
  8. Kering Eyewear, Google announce AI-powered smart glasses partnership
  9. Hyatt taps American tennis player Jessica Pegula as ambassador
  10. Pierpaolo Piccioli joins Balenciaga as creative director
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