Luxury Daily
The authority in luxury news.
Nov. 22, 2024
  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  3. EssilorLuxottica establishes Inclusion Committee
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Audemars Piguet unveils collaboration with artist Kaws
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Penhaligon’s heads to the theater for fragrance scenes

April 10, 2018

Penhaligon's Elisabethan Rose is one of the scents featured in its theatrical campaign. Image credit: Penhaligon's

 

By Sarah Jones

British perfumer Penhaligon’s is taking a theatrical approach to marketing by staging an imagined performance about some of its scents.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  3. EssilorLuxottica establishes Inclusion Committee
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Audemars Piguet unveils collaboration with artist Kaws
VIDEOS
More Videos

MORE IN Fragrance and personal care
Dior welcomes first beauty boutique in North America
Luxury brands losing ground with younger audiences: Bain
Off the Cuff: A Q&A with Natura Bissé’s Patricia Fisas
Estée Lauder Companies’ net sales dip 4pc
Puig scores double-digit EMEA sales growth in Q3
Estée Lauder Cos. names next CEO



RECENT ARTICLES
Baccarat pulls incoming CEO from Printemps
Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Follow @LuxuryDaily for the latest in luxury news

Roche Bobois furnishes boutique resort in Turks and Caicos
EssilorLuxottica establishes Inclusion Committee
Hublot nods to tennis champion Novak Djokovic with custom chronograph