Marketing
April 10, 2018
Brands are driving influencer marketing growth with bigger budgets. Image credit: MyTheresa
By Sarah Jones
NEW YORK – Seventy-eight percent of marketers working in fashion, luxury and beauty report leveraging influencer campaigns, marking a 13 percent increase in the past year.
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","iv":"c3763a421832a77cb724750eb6499ad6","s":"79729e8de22c2dd1"}
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