Marketing
April 6, 2018
Marketing plans have not transformed beyond TV. Image credit: Printemps
By Sarah Jones
NEW YORK – Traditional marketing planning has become outdated due to changes in channels, calling for an updated approach that allows for more flexibility, according to an analyst from Forrester.
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","iv":"9bd8308f69a0107bf79bed8cd4bca57d","s":"6170467bd633f51a"}
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