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Automotive

BMW becomes latest luxury marque to launch subscription service

April 5, 2018

Access by BMW will have two tiers of membership. Image credit: BMW

 

By Staff reports

German automaker BMW has announced a subscription service that lets customers pay a monthly price in order to rent one of many cars from the brand’s collection.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
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  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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