Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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P8OsV4i17giv9UM5PRO5CfyFl0hmr8iggCg6YV4Vxz250SMM8yx9F4jD1Rgcd+eQKFTb39KD23621dICgRGe4DSQM86gphwPYVHpVwQr3f1US5pbfKWuwRL47Sqz3XXaEK+P7RLN\/QsnW3uOvc7TyzWjqviJUoCOXGnLbjAA74YV49jCWaMTLiZiT9M2DcLDxbnl04s2YppNHT3mgfvmdPwsBWwRScCBiSkQ3rUeJ6vnH\/1X0cKSScvPWoHU3Z86LFDAxbiv5RJLutprrmmsrE3S5yQ25q30VRM0sLxTe1cV77hGEag8wuy1u0w62U2BrZJFy7w17hcboJ8optoe0TE1JeALL5TwcawJip9kg4hEjqCJbYM9RHQW40WpzgrYVuMZBsS1KP2C5E4nJ42R6eSPscWwEuQdFnfkQKJKqbASYMQ\/e5RnLxGo5Q7jUqVGTt6TpaD6r8x\/\/5MSrMlOT0hqy58PSE1v3O6IqSc19z0JBUaCH8AFveV+jalajqn9rNpiFE9kBwcwGXvLPqYcLrnF0DXAGaU9CrNdqGohUGvbSbmd7T5t5tCu4WdguTuwFBuX6yenXvRQFizMmq3w5SbAX29R7NoufsYOTZX0bECNg5kCPQMzIQby46qirj\/7IaDnzqnI7I2fqBNkX3Hp4TCifcF3nhWCYS1n55uayfNtv4eZHNwJLiOZbq2nrXVLiqi3KOewKG1SPtldMqfbbMpkjsj6mmzl1X9Te2Vdfoi3hRebaR3VEdIAvHEM+ae+yIzQyRaXTjdlsWoRLuCE8VqdI3aJeEg4U8hNT5bxbPSvNotC5Flumq4Ic1AqgCC3v8aXxqfzLlv4DAKKohtv+J6z4q2Bt9bEnGfnVxQU1OGbTKYQcjhIdwBMTdjowNUYBwnMUwwJCJbge0tcB7cxcDIrYhCAbYFAsVFAJZp7pWGlAsvitekitJ558c6F\/QZkcWQYD1JYwRIrfmOCXg6LT61jJXdcZQj8m9yABprkMmAUYbZm6M5bBGeHeGIHkMEPThauProeGj7kwJx+p9gwQ1Afs1SvIPgniGnmx1VipPipI\/rkzcIHbWmIQ\/UQamx66N9bm7DXpWc0fBSvkUYsInmB9D8V7UGQ5rKlR636A62ztHrUGYklXpqGHN2rMTK1kgsKqUDdAlCiqSx37bylpKEms38ldHK4S8n7cz\/daLefkn7A+\/TbH9BeTlcVreoLIW6rEvJIhYJHPvVK6YJurhAqM5W233DDAkeKyHlzJXinJ0MuGCkWJXbwKFFezWp8UIJVLDAOrAVmmTV6uRtnfLP7vj4vVgdOQ6MJD8eUYGkArzRaDNPbPZTUasNENb5BGKjF3K8dopCJPHpZHzwe1JjpeWjSgXlY0F5PQI8Ojz1mcyKNiLdkQHgnbQ8dscqKeTvkjtM+qcyZtRHy+QcVPxburZ8P9dl6Fo3CufkxY7zl6jQOOtPmTaHRBUw3EpQrfRWegtarKyxKTh2HQYGZNXKw51r5J1D9zXhP2r8XFyLD9pPkT\/5mxKwltoou3jxraUIIClx6JLdjZCW+lm4nE\/RXCD021G2YXNAQ29Rr6ZQRER0sASqubwW2VU7qFfBxhoJ0GgthAE5K0G0SULMLe83lVV6g4FXAI3EpVaynslfItzRbrN6UDABwfPfP+S8cnXchEkMxkYdKs+90CGNCqX6\/PVVkTHQgBDlGmousnnT\/m1459qdJExAfOZbU4le6ENFgd8GdqJ8wiaueEQHLRNqARR1JD2XLZ\/QGly5D3W2AwQhRsxnZCTmtazoF6LAhR1RdMljefqnnneUKL70EHGU6oji\/NFE\/o0+8V7kFuZdAN9Ms+MTAsesqxQcntTXgraYKcnAulqKwqJf4wvXPoM0gZ\/Tj8eFs\/dD1iccHAmjnMCxxNI18IphAqVJ6lNFogB7asMLiVeGsJK3FFBcXC0ImHECrnS7+tgHOCVtwYuIlE5UuTidBA2wRWqYZOaWKNziC5JNEHusPrFIK7tk4zYLuCecNVcX77MPDBxyyNePi3CyZgBJnlXwTagFr9FcjHTVqMpwL1gtsIj1fXwnTUMmFONIuQmqwhEIidRWBXBEFSyyBc5DdmjIgUUU\/qOShB37q8VDbkK9a10J\/c9CnknhIfc1IgMJmNRmHD0Gh0dhdJ1SKAKLtvwcWgorFzeoqMsFNY5I7JHl3us\/gQL2fCGhbLmzkO7GGS7qX+0bS5QSZq7ZYT0OLv3OCRKPqI6ME4eKVjXcL9rU0w7\/AI9gSWoB4EsoUQe5wFLvBCe8kMSzkz\/oJ8kVBcUmwEBpGEj+DX06dcM6t2QyDDSmiskwHkMOa08FAwaTOrVVOIgkdt9MEBgdQyBv5Ly9CPjlWWwnw3ULyc+Wzmovxc\/3WpQXAx4LPCoCywZoFXlnPcin3Vckzn+GbNck4iplm0fll6v6iorzWU0UqM2juuVPEz7XBjSTT4dOkkVn4vq8hzNyXuq60QFLDFCyoSseRbaZ6j6XWRR6Mn7+D\/YCJhY3qp\/rjfQScl\/dbpaNA+xURhhWpbKgz7jmn7N1Xly13dmhwcX3CLqkDHppRoIaE8w6EhOemXsDac8eCI5OCDsFdFLF33UtDv6EMqIU8CqHOZqvDtnuOWOu99Rw0mk6PckUkVEtM7ifMCFMDbxA7\/Ex5lKgC2HlopvKoKtNlFbx+GfMT3DmapYK1v\/82ei1Gyj8QB9DCO5xbRzBAwwSlLv3dmxiQ0IQNkN+hF+eiQE\/sKTH\/sxIiljvwocJ57RcPRFYXlI2LJmN965ILMaO2gMOoYeStjc77UMZmz4hXlt70MZeuWlSTcFA1gtw5LWylAa3xBpR5fjhwxSzjo9Dk5lwLO56yTook9NKXC2FBx4tayYYY3M0UOszaXqDKtB5DiN42tnSJeAFUHt9liH6Guhzd6AC2Ag0cBW1pjvHfSN\/pxsm0hskwEMsRvAT+0\/vsLPc7gJv4rO6pv4e0N2vuTOfBHPaVBrLeHOJMSLPg2UrZJbwg\/djP6+agzpu4X6zMrcQ63jPMrWSEm\/M8lgnOtZ3WLWv\/EIs2uh5qSIZd9DG4OoQaiHp0b38oCmvwriTlYrK6hfJxrr26OVK5TSE2I4e94SB6a0xaShFEpPLUQhaYmOak6AvK6uFKc02mVBMpVH\/Ch\/3LVmIqvXbbnTOXWkgZdEeOxKDcVIB\/LMe9aPs4pa40P5l3OetCW4SHbMIc704msr59FrIDz7YXyFe02WP+7i9KJNf9Rhc1pLWsI0IT81QM4WRvYTH4Tn0K56SsEic6u7G+lrN99ULoPcCCIMaJqAYMjstwjF0k\/aVa4qE+KljBDl0JdL3bcISTUkPuSR6ykVsZCHKUBP+0+xCyta5RPaTnf\/qSlqysQGY9Q9EdffkSGdLPqppN8HTAF3TwM21sG0ZYufdNbCrbgtX\/TbBOIiEC\/4YJwu4lmTieuY44IDk4lonFXLqj59ItlrGfjID9fcwtl2Z8calJNsV0+H8V73nP0eEdX6Ay6EmP5PCYb5v0lYew47m0vXnQLc8RpEimD7Mi3MKLiclDvwMaL7IBK+i+\/HClhnr1lmMyFjKFSKfqkUX+Bsjdn9zfzs5iAkxnV8QRSLqQi3gw0+amDHZ1IEth7HLJX4qnj2m0uwtZ9ULSlTPbQYt+W+yeQRKLzuB6205\/I9gVirEK8Fymrnk+fJzjjruCQALz7BZI1oqHFp2QP5AmvW5IEOjXnfQ8Lhgxb0iA1P3ozIloNYT6XbNbj7wmTSfAsU8UI7J2bbgbAs4B9K9KOuuqQWVjpQcoeGncOgWpoNHCOY4GMFpOXkhxt\/ubzPnoDkr64uFt1sGWfyvzre0sQKGy\/jEER5n05y\/yJ3AQHxbOC4FAq+iUNMn3DSwSi4vWkfQZhRPd6qPPS8NTHbvNqORe5EUS+Mho5OnhSbp5R7OhFcxNGORjhN+gBZkarEoHZEfuGTSqvAHL4Zo39JF5Je4cyKF92c7vzugR\/0qemvfiFClvV+v2bRljga83RN1LxI8xBmGme\/noOs4hSGo2feYSvskf5VB4pE2j6hgoHyi\/XyxH4WTYnWTe9uy6bBDKipH8VoTiVWeRRDD8m6n3s\/xmf4QHrCIsvwiGFXn10DBbBCCP8J3Y7Cm5NmqM+EHfwFapRwhhoPkYIoPGBEZZs6VqEdSLFWLRNkD3K5dC4urgOWWCcgd6RMl9vHRZlUKNidNABJf2ZyAIclDgM58tT3drSV0XMT\/fzz2Z1TuUaSVfH+ChAHSBGaAwA8qb3Oj6cALnoTpDOM73VuaKGo2p1+DR5VUOht333\/qpHvOzO4TC7gjZ0vbgYURkm+kPll4lbjIQ40He2m0\/\/qDLasAR3Nb9FSUrLXrUf\/BGxyftwTIcbcFWguRmHAKjy8Ts1xM8T8xcngI9AHrN1GXSMLLwi3p9XfNpC9+Jt3xkFMCZmpgKVmkx71GuIwxxm9y+wPqblVmt60JSm6evLe1hfCn2YSjiJkz9mWdST1Z8\/VjwjFY1t2saPmF\/ZPaSlHhD64kvQ6YC3tN4dur6gLuRJaXB1ZI+Elzbj7ek0SUTcikDg0AFcwyPe1UeTzX7VRJs\/RqHuLHchrOzhXF\/JENo43Ozry7p6DsPVgeYRzoXSgUJmDjD0+CHz4zQankhHwgakNZ\/CkNnYA\/AKoP3n\/BK5Uz5abV4K95AAoSwZ4Ug1j0tDP7x\/d2SpLZbidYoVtGNh49dVnIXCyxP01X8s26UzqP98po98KkBfo5Y\/d1ic2VbWYanzS3l5q4pD\/yhRxVhoHVqUQJzd9lLyZOLv8KUbYbLfbfOsZKArV2szQGe8f4rp2YWvzlsv3YeurNpThhGxd82ckHGkq0NjntQ07wPpPY4k9It1jfC2qGA7TK1ZpZUZM0\/51KPxXlFlpo6zy7fMEdF8KXudWxwh65K4Vu4xBGD\/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