Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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o4GY5IyvWitH77aqWZITQHoztrvqMfi9bTXdxdaqk3f7YXkI1TCnn2wLKg4ZGbMPa75qDuPvUmvKEPa226ktwNnyENR\/HWWTOdK\/mVfXQcThtgPmiY5wiIBSHq0nSqb+lBN8kGw6Y0DjbFc\/ScGRZ6j+2PUJTmbPiXFr5SKMzB\/w525GtsxXFeEhvDhkb5RRR1LDFPchSDAoogMyWIsLfUo0MzuORyVE\/wy3oput\/zAr7SsSid+9WxREkMOcL2Uyt9CG+XYzvD+4p5CIKPtLicvyFIYU\/PBQmQBErOG5W8nAxK6K\/rIvnuMnWznricCS6hx3Z1+qaxQFOU17KVLDNz9A8pZvZsr9lWLFfQV9oHCz89dgamZM8m2TQvM3Fpat0gyZzAbIKoplIJtW2HzSxJXzp60fLeKMD82bwrVuYmwIk5BXxC5WD4fn5bsMAHFL48kmrdYWdo0VKDGrOsvWiL4AkEMwgb4SMdIMdoUxqryUnLb0TXCQlfdjA+Tu2xTGOC7kPnzn\/iub1mrpfk\/VNsJwsDFid56LAlXcIZNCrP3D\/5STBxA5l+wyXLVJK7C8lIEfEF\/TVZg\/sQNj6D5ANToCM4YUKGkIJhfeTaZyOfX8DzeiP2xoUnAH\/TYjTvPK3hkHlCMdFUB22j22atMoekNOPij15M2T1jgP0MdJGyMu3OjQNjiPx1TQFcGHCsZEbpF8lgWbtXgmT3NFPkBclyInJ2mt44FnV3ZuBu2JonrcR4+J6JYcLEUqpooS1tWB9tGRAohbjG7DmhTC9jWiHDE34syo1AdCKJ86\/ucBwx1eFBnu8remUO4oLQ8a\/RBoIcJsvWjN5DybQoeNs0riZXlVtxS6acF24ufxBX87FP\/vLuBGeK+c3omWjTykSW6gwi3jzyHvanjRVQCSZoqXR1nzLMP\/pzpS881yOMzLZ\/gwJ4ugEZv\/UntlpxXWLkgjsPIIuw87cdWyQdD0bDOIOBhI6DaS2XeHVT1B1r8H7YVHUI1Vh6dTREpNJqmfms3fYQ9cPoNznPvWWDT9ECWUuuHpw\/zKKdVtCQhW+sfyjuszHyfDEU4Kvcc0eLVX2VLC0SOzgTFbRigOIufSP4Fionvej74a02Tn\/7YetjPXxbrQkMCDSayrlkaii\/WcVzTZRbStjeLbSStgGG+u2apRtbUlRuDquDeOsUHtENU2QGsiYLoE8RoT5BcLoDZ8zRTkaGTk5NVFcMJ\/prFsobdMJOhKoDnJ5qvwQZX3Qoaro4NQJhY222P41M1aB4z8QFQQ2Y575m2TXLxTQhEjflRMys6orP1eFDFX2B02SZtU4AyAWpd5kvtrE\/BJQqiBXKIpSTcNSraglsU8Kr0JcXgvzPD4PzL\/BrheP3XW6y9Z74dMyGteMM+0XoN6WnGSWwr3f5SfaABloizli\/yoNd69GOm90S0\/EHRt7ZP9RVJEtPMdUKJJNs6GC24OcZBsycaRaqCwfx5bet7k6gF1oAd85IQafQQVtQPAbXo9bmZupjOs+ued2o1YFYUyhQpL+6k2S1kgVEr1HnbWo7cpFxh\/LjqiikV8AKEELjswKnffF5+RTjLFvZisPadvbbglhaNOK9yJYZIW+8uK+KFenuJiqp+j0y6e\/ssln3TMYDGYIFotsvQ3uXIYwCjr0Lo6aogpU1VhXnigmYw1US6pdSDoTkPpMbquY1w7NfGVFzmZD68QNqCY2pRidTJsvFLOOmv397siLsSzXkiiScGSgT68eonqMGPJJUcYD0WMOm+tTb4kZpKtZKGvv0g7B\/usb5BVJriJsxjCqdOudNKjjSyC12oFy6sgPZpTtbSvVs1NeOgpqOCBB4eIHB+cN1SHnQe2RtC40E+gGEKY3MZPD56bUX5f1aRGSVHIW6\/x7MfsHgyH57dBbrwxnWbLAp42RcOEJeGCbmtUISSKjTbMitpBlJFAqi+zOvV2DLlx167UUhkaPIe41M38elDs8+pjfoVILwHzmcVArsTDPkirbISxyql2wwmr7VgsXGugVJxIoZIabauNHO+CZ54MOhofxGbRzGTtmtkjnUPNLh7vom3sw3jpushDR7Krw0Euh16J\/V5r+Gpnn8jmCPRVsy7N\/wFMMNNj2gIjfiCBX2S3fLEicIjQoBXj6cmc+S1nzIOdl2lZJEP9BNc7DMMZB2qwPo4uWIat+ZkVlGgxEfvUHowutS+ZxXX7KKV7O9IT4PfzMjAMA\/QfQ8acdATRGuMduX7fSQa\/8mGcMrmETuVrNVuqUf10nqySmIp\/BCUV8ggPYqHst+RNumxpPuKC638tMXstkHXrkeAMz5dqvbQFhq4d1mzzwpKWjloEHBWniSO9KI08B3qwl1hDXV9aatzlZ1IdK24IgwGZJ9F8cQxqFMtG85YJUQtjZRvWCVJE\/nwdbJms7abzfv1XACFa3qM4hPRtBmgkFRsoo8PsUJaz3GEmCzyV7stDMIJobOqaKOSkEAQ5L7cOv184rgGfqtgKEBnUWGICOG0BjF1HZngrnBauz0hcHB2+B6sMPL5hnHOY5JLwM6oJ2c2lpuSOX\/3IC590pBNbDnkLrYzJ4\/jF94Fe3X1ySTlts8uAb6qARmcrKhwxGs+yjztqiieckqXy9SEa8IgiP5rSzeQTMWD7FW\/9tAFiiSWJBwc9vyDySJVZ+I8+RaIwD5MAr3VwEAPPvH3CaJt+VhyPoUSWHG5oPFPgWanGXM22c53ePlScGefhbUsv0XGWoEYDUUDsy8+lfHJemNWvHVLTt1fv6lEgPffs84FxyNTbnoU2aOXEiqxhdolDSm5JzgPCOGbnzZN+SZ07\/\/xIp9LDKtKbYk0jxBqXkmVwWFtgB5dllOE0TF9wAjVYcqoPRevAWUEiGd7beq6HQinM0EN+yCWWuWw5naFveryCCUXBAuGikFpg1BXCkl15rkXumYz2ConTU7l48N\/0dw8PU2wuXdSz2yR91Ttqm5w6ttZzliSzvmFRI0iSn6sZoroZEpINEPWb51fTG24hf2rfauXiirj32omv\/F4FESHUI6xwFssX+wRo0kBGIgzHLyTM46D\/BcDfzoQ9\/3i0Cg2o79ls9Tr\/Uhj63o1AEcIFWfI2W7hwLGstNuv52+TlgDAyh791adj+UsLCrGkwrXN6HGmlXFurhXJProBl3qyQtg5P9\/ICGjVhKuObUMjk7NPGZ5GZvCbU+Ep6jZpQUyfgUE+4pPi7t8HFACBBcFJC6PVOHHDzBMtgJ+ZxM7mlivYHvK5mvxuN6fBm9PDb4Q59OcTCnQYALC\/tk168r4fO4sqPJkpPmi5Rz4NJalaQyLOjmaxygNfY9JhPAnACnvyGsmfYJjZ9yurLRNdb83c9LsSYh07s7Z4geuz4UUiebcc+1LtHYpc6h2fRVwqdKnBmldaU\/pt7J1rAv\/ashiC6Rhmp85quxt8BEG5b9mnHDS0Bhk6wW0100PRClKp9vGIvExjRuO7b\/knTBovzH5A+Ek3xMSGfakL+cKy7acZyW7FmQNN5SbYGd5qNHP6CravmITcymui0OHq8BhyIZta5Pvd1hTG3mcrZdLKJ3sbwy7ei0yyCi53FtJeMVj3+u6QVQt8bYRGW099uFgOq\/TuHBa3x8ngC1coNtzK+6nd3V2FfnE1SnYfSzd+Gu1exb60Q1vpwTYlSE5Rj4fIvNMLlAhZ1f4KhkzPIWjauQlWaQnlPEaBY89+iRwZP14mOZyhwGW2s12IyQOlpUGDyitffs5CLuurlGXKcv0SnWxOlUBnwNa8LIMImcj6l\/MAcYle1eGopKfvnQLmnajNuz+yC0alLD0btvpbqHyMtOANFswkc7RBzZbMJ+9DCfXdDF6\/MbPpLn5daas5QfFjz7BKBfhK97I8kvOSp8D\/526Zokjpsdzr\/UTnLZp3qfp2+piMinxwc+Z4yl0TpDu7U+y7MayaFM+i0oINpfTk6KXCTI5lK\/18Mtl5h4T92XsRdguzKbHxhBLjjfDvaZ4cySSqfzoc3ucnRcOgSEEfvDAtu+yPuG2xDG6\/qcmmt6LUJc7tHb\/q6PYH7E6aRRm0VtquS8Wuhw\/+qyzHMW5vKAS2SvyUckiDXEJ7S6uhK+yZQpHhfWuWvjYCbJsHSDQAXS+Xm\/p\/ZZ6xwuVIqMoPgikU0F\/sAWO+DechVRUX9wQLICGigjGlLoWbXQa4wLqcxeTSl0Bk+zcw0ZJvyJ2CWI6mbRRxywHsxzCic9D5DvgysTvW5MD674j0ZJzb1xon6Av3bcsj1SYSNahYdpI6ZRdNPGmF887vW28BYV6szofodYQZrBy74gchY4rumbWFeFG8P8vL\/uDQtuovpQgyZKmfkB2uNpCpWRz3W+1+k1LGQ1pV7KJMZ\/gPZ\/AzHz5Kb6mkaIkZhDxH5WQmWrVkw8oryRfoZfWwi8G+kzZlKt1SZksk\/7w3RtcnSL7P4l2u\/LpC1pgGdRT68IHdjp9pJRA23+FTUtsNwJzvgP3xhnMaGGiRQEaB1v1WTq3j\/QsapGDky\/7l0IhRhhSxMkje9AxpmOUqLZ3LlpYhc5FARbTaRcrbrR86ETcP6BNGSPt8WZtqVkIOJIkTS8cef62NEOnfmsXl2bgwBIVrlXMkRIRVT\/xTUXtS+WIQF55wRymph32T5usvubQ5Mh66hv45n46j0uarS3HiHKsSJtU1geppynqWOx0\/30xqRg6kfA8wkQJrIOOTE3si46hKZejnG4\/85Qz1R4cTM5O62zCN6GgjEDpcgnU2BbS5cwJeamqvbtg\/Dg03s3uFE\/00PD8s6kO5v7vqqAvTvm8S5T51KQpLw3hRwmAwDFauFA\/obP0RgVr5YK8yQmuw9gkPfw8mB6Rmrpb9sZvcQ1QZe2Laewgi6srDezasTBEF2Wrka1tHPZAIPCyl9Cu55uXxVLPdr8pSJrErQKPWt0SBU+l1+KxjxgsBulni6a0v15+TMsVH5yGG3naQCHR9gfZf9PcR6+VBR2f8xKoNWMq9GKmMWSTjMzfgWBXNwtFWJYn9h3KQ0kL9q4NyPhY1WD1bh43IRX2C4Rk7ucMgYehE+Q4DC1XkAeME\/xkM9Fu4V+cPlJSUCeYWReI27PNZBXPHMwwyrWEcfEH9imoamBIUoUScIUDbujfUaBXCDQeE6RymHZRvsIsrjrAhP7LniA77ap2FhqIvfW0ry3GKCRJqNTEnCJ0ztfNceiSD8aTLIT2+3p4fvTIA9JnG52N+mKr3U6hFFb6+9n4aWczpyQ4UANG3Juu\/1LB7lY6HaFT5jkyTmNFozngPCtNy6TuxVhmEhhrNNJnVHz3lo9TeADaNBOeslKGqvLcRYkaZRB2SfCa2SKmuDP3Yoow2wCRc6KeiAjFM7itKWg0CGN8Pa4JFxI2ODrE6AnE5pjkdeiZ","iv":"40ee0e737bdbec96af5cab03e3e729d6","s":"59edbbd098a69dd3"}
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