Internet
June 27, 2011
By Rachel Lamb
Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests. However, some marketers are just on another level.
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","iv":"00772ee0dc18b288b520dd33ce243c50","s":"0adf5160fd579f1d"}
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