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Automotive

BMW, Daimler form joint venture for mobility, ridesharing

March 28, 2018

BMW and Daimler are looking to challenge Uber and other startups. Image credit: BMW/Daimler

 

By Staff reports

BMW and Daimler, two of the biggest names in luxury automotive today, have announced that they are joining forces to merge their urban mobility and car-sharing units.

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  1. LVMH announces 2022 Innovation Award winners
  2. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  3. Alaïa aims to empower with summer campaign
  4. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  5. Pierpaolo Piccioli joins Balenciaga as creative director
  6. RH appoints new co-chief merchandising, creative officer
  7. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  8. Hyatt taps American tennis player Jessica Pegula as ambassador
  9. Fairmont salutes company heritage in new campaign
  10. Follow @LuxuryDaily for the latest in luxury news
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