Jewelry
March 20, 2018
Patek Philippe launches an Instagram. Image credit: Patek Phillippe
By Brielle Jaekel
Swiss watchmaker Patek Philippe is finally taking on a strategy that many luxury brands have been forced to adopt ahead of Baselworld.
{"ct":"jLCl\/Wtn+hGKj7qfPd+NyQBHKW\/B8YUXcmMvSaDSRi8nfINN0G8mNiqg1IIvrNNVZqp74H+g1gI5\/UyN0DWmvULijYqSt54rDAu3f5w1eYt1C3p34+5IP35MNgJpbHDY16+u7bpxc8DvAnRXJ32\/VcBu+JHWpDxHcxvgYCzciSgD3pkBad\/DSnk1mFuANc0YeqbzakjGRYuTaECX9gvSI4peffqbQ70DcurqBV0GF3aRRfjsnb7KpYAErbZWcMp6PTZBRSzUzHTn6ZB06ehQbOtZRIGEuHMyWoMnhiB4MJ+nwIISfGzvtpDOrrQaQXC38rJQD6rek17A\/mhBdPMW\/uhCNt1ibdsGDNZgzHPtcWWeKTfDjsC96I3mumWCEO3EMRFgd1vPAGkwEJvzhSow1b5d3S0gvHeCwrGyG09tElbL9Ky3DEiJsPQMSkw6FtjvQhlkO3cCud\/iyVkCKjt\/hjeFYNdqsCkmMzIHvJuuCcZgQuDzpsh2omwc64\/\/2iTHp9u0a9YNTtGqq\/u15afDy4knWT+s\/Me4Wg1nAw+F5PQJySZDSINm9BClz8BiC7ewVtdnLhChmTIIRNrsilOX+EE21csnJigxWQ2s3SpNFK0kJ9qC4DxSitAMNKHaygxrvnNyyah4MLj6zZuSm5CoPeSkcQSt4LtRm6SkF6fZcVhq7MwHbL9Bl\/0Ia4FBRDOvJkyV6gy59lub4SECfDAjBToBqXGV9hWMSSsYWPOgSq91EHx3mpV4FFshSsKoT8wKRl7Jfk6VB3vY03JNP+J5fEX32GJXVG7zaI5j5lQfM4saWmKpzt+Cc6LdZIj\/ZfLlbESbTx0Ffeh+7PAV8d1aQha7xRnPzkk\/sszmluOkbo+9QB+MJhXShhvCa\/shl+DCDhcQZeNdwU+xnPn8CDyU\/nVB4gcZgacLxfUx0Gy7cVJ9RaWDWg4ra\/kQPbvE2eY\/7me0gmKnn2JL0exp+wy3TxqlY8BhX22FvCSGq6\/IA06PHEXSgl6WYmykr09MtI8J\/5dWfJHpoGfk39pQu+jfKchHbOdRHu9gG9q+gsxINtLkE\/snPxvvm6GpGtfxRh6U8ASDpKzaO+5oyeM\/YCYrgDmM+W1iB3KrZPil3ZN7loB1RCsTX7klBJCC1TWNMwn9p8\/rj4t9zvHcXiW4b8W7BwyraXJ9yS00xRFVaCrTmyfWIDF5kg6uzgzfhYmHmtS6ee9MksmlGRKLn05hgc8BBjvCrGF3sQmENjhUxtgtOEW4RODJEotBXfzy+zeU6xi4jQsz5jTq9Jnd6d5OTQdzlCakg7vTgmtAXCmu3+j4ePoQjjcdrCVAZE2QxG8ODCBSAqfUbIPwJzRRD1lgihMO47hkoQpDmPt+vZqgDTmmeYAyYOvWxitaZUbpww+5Goh9iZOyndYBaXhblIo37XBSL4HYZ4fD\/\/Mrmk6Cp3zblv\/1oDQKeMadk0NmK3x7DwwKFNyttMYHEaYYixIk+9dZDdxpKr7Mz4o7pToal06+uAwDTHVSwu3L+gRiMnjXMpYM+UBHL65Nt3RmZ34AgfpQ0Wro0CWgpQh66Zo2IExS7wK54PBeBUXZB20n9VyaKo6TI\/dORMeEHm\/q4scu3ZSoakxv0cNdVDLWOP7N9d6y7\/loBom1Z6SjRBlv94W0jX78GjFsn5M1VGRy1+B1TYlvobb94mrjExBCAzYWY8BIBD4FTPjbyMEdK\/RQ2KVusRM2mLZRc0F32sIQrQNxdV2SM2C7rcORWluGQ5NNdA+g5oPcDRPOFXwNBNhR43XA1J8QWQBYYA5zA6CMpAgXSFRQx8N+0QVHB8lgZBbXlHZQiVbo1E6ie3RsMV0QR4\/xj6M0djo33tAA29MuYQ7Z0KwPUqddMbeQJCtumBUIK9efH3y28T+deTTydJcWVa9cEFIbrA7ZPqJzXiJMece3kGYsJBmY+3zAgXrwBDwiqMQMT7+9L59C8SmXSxDeExlspNNLkCM7r5JVdJxoro4rEbDGeYHumjd3xIEEFs2OriQtNkufb1YG5oaAeqoD6IW4CPUgCMTRjyoaZrWjYgRR2zymfZPJHD2RdZDrXi6R45ZCvKzil7eBW5WQb8i5YifwlMP+5NXqps8M02Tlc5LCH6g7IzSZSMA4SoeeU\/XJfBuyKh8NkuAEw6K2LeJGh6DXVGWslGgCgoZI39fzzCkysEOvI5H4Tp\/BnE8PZpJjRYXZAn6GvIw50faETMeUcoIz6B40qvv0pIIQ4vk39wNv4UAcCGAekeuLlhTs3js6BTvAB35zTJk8V5CyTcb8Wv3xnksLdQo4Jm79B2hy5krmwSbgALp+mHheJiOdMSvvl2ew7W4lKXiNI3YUdWig0qvqXqucYrmcE4rnCBCUWvyD7zuC3GRuUc1q6ZD3nMNek2LbYMu2bFfnjALltmEWDk\/OWnVPqOccbJKX+tbv1NkCLBFcS6EZTbZiGzIpc08\/wCkEg95EeiHm2IISR2MQrS1KGdf0pc4\/OKL2QjEf2IfQxQD7dxSMjaG7nhnQ5LEtBfFeYZaeMTYromfFtGUcn5ImwvDyIie7y9XEgposm7psk3IIA5mFDs7gDJhbMR6HPcc8JHWVvz1ZUOgSuFKZMRGJLaZ\/WRhuEe\/6hjWVwIeUfZtQOMzRUh6DmXiKMt0SsAe4S\/A6gFI72EnAMWLG4jFTEI3oOvww9kcLzM1GvJaZD92gxMwWm+ZLOBLf11Pl\/uFAG6I\/68He7XuZi0eBCLWlThRP3LssCEhgPAgI+vtqPppPnQpRozI4Tq3\/v42svgncN56JZTPDPDPlDgWqaLoG6bCSi\/\/q1Stut6sdBhwl\/QG2nOZNvFm\/AqdUGFT4CRwjdfyfBru1Hs72u+w1Jw2qEVtZIJdkdXVpc2qodNXBBE0ABLvDQfg7naughpSZpszHSnvByOzsJ6FudqtR1qJ4GQOysJVPTtnMOosC8+hoW39Zhb4OOSWpSAHZ5XymkdiMVgcqM0tqH7CgeiLNtZs4MucmC3ssazpsHQ7sndULavBDWzNv3nWrX7jeaejRiJTE14ocD9y7H+D25hNb3Ir\/PGiiJEnZOCpD7F+04NZsioDSbxIqhy\/V\/FsgXWGRgSPX4XtgyxicNxsIbWptcP\/2qDNKrw3qlJYQaBDqO7zMheOHuwOwZm4G\/aIbdYEMv6wGorMe5Da3dtoNVt31SLZKBDU6MCYL+eirtUAq8w2IlOCBPLSih\/PAwsVGTv8cfnyB4XvhKmC5kPdCGK+BPIhTuWqzvTegjOKqGFBq8Fd9S72nlynAC59j5Um2CzywW0HQvK0X0Lk9BfDcWPic3GQ2ZbbRH6E9R3Cxr6GQG6Z3hc1T5Dn1YIBNX+RBI8w8b4PBoe1gpUk9fOuA8\/10fjeO20R8Wgz54blcI22mm5UBF8KA\/Kg\/F53c7WE9iRNCF5ylFIU8idp14CJSS9fAwQjZM3+q5r2fP4ztbEwaqJ\/5Un\/mar0xYAxhm3KtkSnB4vPsMlvVu3jjne8A6CI3uXeJIzVB14IOQAhnM2Nx+9CLdTw8gt1nfo827KZFdicrQ4EtAgQepJXUi36LNZAhCK\/NGAIWo2ypZp6A6+jyh1XHDeDFHbbIrypG2NzHeE9PM8Sy9Km2b9wDMvuCsZgIOBji71TxVSfLeYcBI1qOw5sSGQSjHxW7z8\/xSABPrtJU4dzo8gyCnUhSCpq0R+\/1jL0sw5h5RHeIR8RL3v2FnzE9f2f9fQLT0PuWr59bto9Rgt3TYbfh7Sz4ieohbrA78B3HWlBFSq59HiaVyO3xJ2\/wU\/r2NCy01hjMJ+dKeM2CnA411PxZSaWW8lXckWNrCkAvmCWZUr7N3PiISV0xIhYyvUYdV3wcFR2qKXSvdS0iqZnynQTaQKGdrFa0NH9X9O9UOX9S1rkNRq72NnCwJe0CX2c8MWIH4Q5aKKasS6rHmPYbzJJ4ttQJTOJuSSIr38BTWUSXX0gmz6xeO66V4VgeVnKloVkpP3NrCsSH3AeG5V0LB1tuBN5OCPlQPZOjuFv9MSHm\/Iix2zAyMPB0vQZ2xxmpUe\/3rWdXnqrW\/4QLfHh69rUFYSVR0MbPsBc4nEizZawgFvCV6pPpAI6FnU3vNAH5jF9b\/dnRTzn5dwESy0rf7n3F55x5519JE3irXiNuXbb\/zJjlDaMm3oUxw0EGcRpAF1MwxhiU5OV7vyMcSMJ3zSbXtfkUw+LRB0ueLMTAix82a4tyv6V9oKCGRriHAFiBOMcOYMz6PEYSnQCIFMDjfunsBhtU6XVv5sKwMgTXRE\/GuMvKeczrd7c9HmnThNVzvugFCaeLq2+mB3\/a3HH69V9QX3LJ0OoDKhPCnyZxUwOiURgHEBz9nl4RGOJ8rtnILAwDIADFiv7MbAcrW17v6wnjpgjfV4sJi7CJQHShVwCVpot3RBHEi26Z0PNbQ3u\/2GzMQy0L4Rxn5id6t7z4HrcpBKiixJW5REArzwZx4DDGK3W8j0VwsHxZROifGoOzx8fxAzyBNqa88N6tC1vimjsWAlda4pbkCfh0\/UJEjoPzU8cl3YKEzefnwdHZA0cvdW8pcIxTPvBmIyIgkq8Xko\/ZB8acf8uruRBtI97VbN7doBFOakosZ486H12Wr2hDXODokcCXn4f5R4il+erxBUoLG\/CIDkG1rA0M7UTmFoouXmYbiCN57ceGcSaYyYXdMvSRD+\/BOEtMoS6O+4dx\/Oi8L0ppty5Y7\/ziypqmVQOlkj8x1v1l8dJiXZWVFVP0C5Hw1DmLLjuTQxkHJvdOzwPIqUTg7yMLj2SoPSKoVu\/WC8pnpSzoP6R3omNEVAOkoVThsxR9oSFFcgWEgsCaugAL9d5RWhp0ZjRnl4dN8Doj6brjbj\/wH85T0LCPUULwM0ZpOxt3OTKSnbvbRY8eQzWwp7Nr\/ne17wYe3Js7R51ke8+wkwMYI8CuzGpNDUinm1PHQLLUnQOb+elITrVi0HR2A5FFJ13dwnly7tal2O9QemI3Had1uPXK6RRUGDGZFPRxF1iBZh3c0aFbgYmlsMdOYwcMjwDA\/L6eUUzQWejJX4LAdx3yewOm6WX2HFej07cyEN3E2YJCXkYAiE15XicrC\/4RO25+mlIJhZXscMDJ+mkR1MJ7fxT0PvoJ5eYkE+Kn1d4yOjAa2CQZlTJ2Q\/NolYQy\/RLlWmRKWTUEWNnxM\/Ahqekc0ktf4\/IbISVUdj3jQt+6LWJnIeOwwUy+MBf2Gm4uhpozvVfDzeYKbxvLVqBz8Bu\/sleZhvZATEIN\/TBefo4pcYdJmnkDDeEdx8OWl97xoQIcrf3RE3rNDXcgDGX9a+euixgZUHzbJkljxitEhPB1eYCFkj3ja4L02Pfg+yQtv3vVZCTOhWFuwlp6KC9NoaIat9dfHjhlWai5I\/xBI\/XgzCbHIkluh\/ByGk5eb+JRGto9fSzqU8QAa6q9zTpEYumvUXOWvQINdR65us40iGyWjiftJZmrxAbSaekeUPTSYq8+5U6uZ1ezffoP0wFUwFHjnWTUDiGulthylIpgtqELMoX5JFdXluR77SygLh\/YR77k7iTvgkrmCeDyVUK2U6s9bcLB7AgU4ISYuMTUoYLko\/JQaQwoBUEnjPbJJe5\/N9PegYcWdGKq2aZl7uYcBgV6wRkzX+mtVu+ylmIv0D9Wji68UmqCv4SQAFYh08PGcoYfwNT2qagkPAOmBm8R0FJF1PcxxBTkoyxW6rTJaf5BiFn\/w0tdeMtBgrlS0UGeAnpXIZr7kKATXz87y6KjI04aDh6lN\/plstb7O28TKoloi6sNUCbH7CCGLhQJ1zbdECGViFKhVvoy3av9sISn73hENHZRVLuhgaTEEFG4+lBJFyRgwDkGaD01r87CtNheEiSVdIhRYJPRFt4O4aum8JuXkMgepT0MZ+jUKtrrKDqxHCbm2m0\/5vwcGe4I+RZSmk5uWgO8L9xKvkABa++7VmVCsm4VatcHfMgCWOm0LsCEgwv0S02peBieZ3neSoeCwh7gFyk4fZeq6Q\/sO\/a05fpYkaWu8hMISC3R8ajhSpZF79OL61gJHe0xvVFj6lFaBFfmYIXXQ9DFTjIbgqLlLNiKKcl77IqkO961XZTctSpxN\/v4P+TeKGimNH0mHecHQXCNGLqHtYGwnpw30cG3k1gVk7f1yT67CJV\/Sn3YMvkrjwJ98C7jWlFHen9pJaqGWVCgUtWdNlwgx6g37evzhdr\/dv1JNTNpsItC9uHxgFtE6+1i+DTwCy3BCNYP2IwRRIzwG8RoIWmdOrLHnAWnS6Yys3azZ8laSWCNIDtxzFByRg+P9efJR+4b64B6utIC1UZhsC9AlFu4Qog55Db7RC8VMjzNq4zCVfom8CtDv8Xuf035PfDZlYi2vZSL0jDnnAiK9Uxsw8argNn0AbJUYf54SqWhblLTK\/jjuDhCIAQnXLlylAcLDIMAjOTxzJbqsC5uacL1cQNyQkAw\/FJJH64CjGXwT+9sm777tQyT8I6ZJbi7m3E\/s6jc3aXsEbaqGwbwkecKF6GsN1lscuhPh6A0F6Knw3JUth4mezfTLFEtZf3NrIrLJ31QvI7Hb15f6By7qCXsc\/Ui8pCA0CJWCRejsJybXoCzj4Zvv6GK0bDEYNCBj7ZbJMhagfBxMJ7sxlcYZvzVgoWz6jAfaEeuyjDsmE\/6L1TdIKRKtfGUjUl4xc0gJu1czaD77xBXqCVcsROqIg\/d0OEx85svuSSwvk0\/zYGBI46iMD5CHDF9HRRfBoxrYT\/OAhrVojwk7a9XBoxAJJw6VGzvydmq7S3nDQaWtKMLwKveOJhZ1lVu1xQ00+NBd6NiC3pzd9VSTc90+tfgWDC8qMV1V4DqenhJ1h\/fWV6Up5H+qhYyM+XKTab7eH11Y95H6bQpWE2kQ+s\/jWJENzwrzF5cGX4fydzxkUR6I2dX4hA1MKCU00hbastfRtDVtJW13iKvXD9Y2DeVD23asl8tBE58BfE6iZJXIU+xd60\/qBT6AkS0yeoU0HyH7Y7fGn3CeBQaM9a0mtABxzJkd5PeHz9okNdNMm9VcnUjUEoqiIdQ2hzSrl1O9NHntFs+P8hDsxqc0592ty1aPsnSmrsDhuj0K5dJ1n\/pX4VWy88M7kk7bz39bTt7iE7CJ\/HJB\/mDBHUhYSAdWKd8KKPclIcJOIphHHUyn2yeKu7c25rcquT8cKQD27SOpVxrHB5EtBVnE+MoF1EjIAG\/i+CgS1VgyxD9etQ1wN55MW3t5wtKXVPrqfF02COafaPOGwjD69kMpNFoCwSdYZNcb5UEO3uCktdsumVRpPvK\/VKcGajoeV+fPQgCH26d\/IR3rl1MC+RuDHFLq1itWHMwcx2Yi1klv8SRA11CzYDaNt2fjVuieGyJiQTFcBauUYTtkgIoVizXnJmNEmCQ7vlkT7xqrRvR7hiURlPgLdTBAyZFx5tIJuiV6fvKKJkGS0497TL4aDeQ6L+T3tsUr+eP7l98+uSX7uHi2t2Y2NPyXRqlyk3fhotdiKw5GUP77Fe5OhK9U\/5zEB2J9d5b\/4i4A6xuYHw1B7uL3SVB1dZI06xbuHvj3gLAUZNZqUT6oohcvzEDfqLzi+vRcv8el30ht0B4aZz2WySDz5FHuXnouPg7my7ylqv8fNWUEsDo0KFAegmoAyQAVRqw1d5EYEpf1Lo\/EhJ1l8Mhn4fhL+GhMSfYW23nm3E1C2KEHbjzXWPkEI+ibYcF6\/yOnuNzgVIjcAzhr9ajB\/WzC7qu3TVGzLDRqa24GbEyif3MooYINiDpXUJ8hPw9G04BqzuMxt4PkweFG1IID1Ggd5N3T5ElYZpHaq0EyQ51Od+gpqfFyRnmxwXVRL1jMugTTrhpxIxNhYD5+5O9Bu74oXEqjGw9Zb72mfERRfKI59SJ2kg9CitMw2UOlmsFG3GjxqoktyK3laUFvlPFkB+en8EzEykUUY86ntREfIcDHPLqBEjmgLNYnA5l2SbphEQD+gmWunbs14VaSrt\/z6w+l+\/Xtv7xid2JCNAoVfBf\/dngTJjBpv8oM9EiG2pIzsR62bTcS5mOL+DPseM1M\/4ellWFcmw9mhXZFM6YOmVz13JsipppSeQ6NFnAFTMbHbGUDUThPRS8wXUDblpuotU6LWVsPDGsTKLBGRsG+S39+SC6k3JON5s6rkN2AAiWYXHJP5E7bWyoF4+4IXEDPp08j46F1Xdr\/xESS5JFVEJQ+WokfIBPc2+drB300nPEM15aUpE=","iv":"d0e24d331c5a32ebab4522a21c5121ce","s":"d23ee5defda76d00"}
Share your thoughts. Click here