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Fragrance and personal care

Digital efforts, China bolstered Estée Lauder’s sales growth last year

March 15, 2018

Estée Lauder's Lead Beauty Forward initiative has propelled its omnichannel growth. Image credit: Estée Lauder

 

By Danny Parisi

Beauty conglomerate Estée Lauder has seen massive growth in sales revenue over the last fiscal year driven largely by the group’s mobile-first, digital-first ethos and the rapid expansion of the Chinese market.

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