Fragrance and personal care
March 15, 2018
Estée Lauder's Lead Beauty Forward initiative has propelled its omnichannel growth. Image credit: Estée Lauder
By Danny Parisi
Beauty conglomerate Estée Lauder has seen massive growth in sales revenue over the last fiscal year driven largely by the group’s mobile-first, digital-first ethos and the rapid expansion of the Chinese market.
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","iv":"ff0886ca21fea771d07a84aa8399a920","s":"1e1816c7b9355241"}
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