Luxury Daily, March 9, 2018 – Gucci, Prada among Italy’s most valuable brands
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| | Marketing Gucci, Prada among Italy’s most valuable brands  |  While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown. Entire
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| Luxury memo special reports Lessons from first class – Luxury Memo special report |  In a world where U.S. passenger airlines make 75 percent of their revenue from passenger fares, it is no surprise they consistently revamp the most expensive options in first and business class. Entire
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| Retail Bloomingdale’s turns shopping into a game with Nintendo FREE |  Department store chain Bloomingdale’s is tapping into today’s ‘90s nostalgia through a campaign that takes a playful approach to fashion. Entire
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 | Financial services As US millionaires grow more diverse, brands must leverage digital tools to keep up |  NEW YORK – With each passing year, the millionaire population in the United States grows more diverse both in demographics and interests. Entire
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| Fragrance and personal care Sephora announces new members for its women-focused accelerator program |  LVMH-owned cosmetics retailer Sephora is helping to train and prepare female CEOs in the beauty world to develop a new generation of beauty executives. Entire
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| Automotive Lexus translates customer appreciation into art |  Toyota Corp.’s Lexus is putting the focus on its people through a campaign that celebrates the impact its employees had on customers. Entire
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 | Marketing Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| News briefs Gucci, Rolls-Royce, Sephora, Lancôme, BMW and Booking.com – Live news |  Luxury Daily's live news from March 8 - Gucci shares words of empowerment in artful approach; Rolls-Royce keeps its new hire within the BMW family; Sephora continues to advance customer journey through intelligence; Lancôme latest muse captures a strong social audience; BMW celebrates Afro-Atlantic traditions with upcoming Art Journey; Booking.com rivals luxury travel brands with one-of-a-kind trips. Entire
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 | News briefs Ferragamo, Daimler, Chanel and FIT – News briefs |  Today in luxury - Italy's Ferragamo rules out sale as troubles continue; Daimler, Volvo Cars executives skeptical over Geely alliance plan; Chanel's enchanted forest show angers environmentalists; FIT Museum turns focus to the history of handbags. Entire
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| Apparel and accessories Dior’s feminist message feels much more muted in China |  When Maria Grazia Chiuri became the first female artistic director of Dior in 2016, she shifted the brand’s design focus from “feminine” toward “feminist.” Entire
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