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Fragrance and personal care

Sephora continues to advance customer journey through intelligence

March 8, 2018

Personalization is key to the future of marketing but it comes with problems of scale and content creation. Image credit: Sephora

 

By Staff reports

LVMH-owned Sephora, known for its innovations in customer personalization and marketing, has announced that it is investing further in the tailored customer journey.

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