Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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","iv":"b486497f6663ffe6e558612b6ad1886b","s":"09b2c327b5015693"}
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