Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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FdX82YA48COw6IBb85BS+2QdVORqUsPPpTid3fuEpFS4ccMXJcmYsnv6mKJSUhSEH3rmNb\/z8oft4gmKWNl2sZSb9LNJTtQGZ\/ZbEVGiaDADEQFn0E29rFMCHGlgk+ckQBukv4FW4+M6309j0iaeVzGC7KvKWM6Q\/NixbIcH8\/G80sjoPotTgskk+jAjzyhP9jhzZhgF4oK259Z1R3OqsRxGZgS0XYWO0io5HYlFaBvwIW1hbZvfe9IbJUEJrbn0VJnu\/mdy4An9NnjD4ZZRii5iHPzY\/Gs9h2KZlqKqmthBLEzVejsty6Ed6VsL0+XO76NIfLQkOdB68oU0WyOLsxcb3JlBaVoI9BZoBtkTweg50Fs2P5lXF7J6Mq+1xaRTLEYxGWbBgsCx5trb03P2uUkB9jI1FbjANC3npikAbk13tow4b4bukM4qLJ3+YxV0cYmb3+pV02pEwcSxFDt9\/UCBp8W8uVQJn9Q6YO6hwKldrZYMQhDIBuD4es3MwAqqYbnHhoW31kv2G44gVnMf+sTRiD7NQ7Daqe5Ad3oizpJKsfBlzXLF+P\/i33X85oRHEN+62+F77M7Dh1a0plZXIc99PzEhtzG9iuVUqT8qfkM0C226Bg\/jyvKsLsjdYbsmmUt+0znkfo6q8id7ccbw88VW3Mc0V5fLHYdZ1EPZHgv7KBJ52F9\/rKHeSknWuS5nh6W86aa7IYOBGOHBslxkbEhTtqj4tGKvZFLRGZkESrB8mSG71Nx1kDHWHt17R3MVNRTGl2OXbBCAQM3fS8r5B\/O7cQ7s+J6y4UXPO7Gl0QAS8Ktyde\/yG7TX+ZhrETFKN5rVPLGtLSql9JgtBnnEzcf8uMsCAKUh2Bnr9EnIu\/Pkj7w+cVtp422hjJlKb6k4r9hFmonlo0huyEmJvUZePrM\/NIrS2R3HI\/vOg\/Uax5JJXT03qZ4UI8o8YYKaTJwPkSasf1c5FQI43dzP38l8+V1Tfs\/o+5Wyz42hzrJjC5fUCc3HxRcNqsjNcZudv2Wh7tihB+slVe0qrRe\/toGBve7d4lFJ1QkBsXALtdt8xZLbmRR\/HAanInJKLosKRR2oh6bxGirxDbSc7BMbcssmrmtLD6kXQI6wJKlx7fdLC6ETds\/tTccNafs5mHUs1WKGMyLwVQ\/3RIfrLDpGIrsVJwNnuPEEu4XGsb47pFM88fHpBnq48+wmfL94QPapRctjT3eKleAHMMkGzLxgWbYQQhyeF0OIYLWHCmhCnoup7JpBFTg2eSW9pvg+ZFzECzU7Uv1lkCWKT2TiYHePPDNOGyv2LaWMk\/66T3XhGHXLytx4zat6lil1wEEV5fC5\/aRp7MQnLpbXmUO2SOPMWC4IxGJ+DemEMqERlHX38HbzzmqlhAaau\/BdwYLvGbQeQcSunl0e5t96mmX0QIELyhMCjXMbfCcpcy4hTNtIPBLLBuowNKjsUsgBpecNkfgMAChzaT3nt3ArPyHnh3\/kZP6XRyK2IvKXu5IbcaRHUBMrd+8WcmZV9j+i9KLHZqsDrdO7W2SuCulIf0AnswCV4utpR8+Ut+ew0R2E8AJ0P6YSynDP5\/2M+z\/AFkoQ\/4nl5SVb8uOU9HSd+Yw6F1VdRzhJEQwiPxUAjWw3d3JkRZCav3o9vfG6CLs0HvCYI+V\/ynjO\/nHEOI+yigDlTbhlqWPf1JAZnqBriFMJyN\/ijcs\/Di4Y9f3tYW1b7ZR5a7COu0tpQhqSxuAPj0WJD\/BwCILB2cplF+YwmG5xAsABZxqsCTTO5d\/KDyBqYVNGAKvRjtS0IBexkHXtVmtt8gxNgn3HKZ5E0OyU9p2gPIVPAd5VRgeFalTJrGz7wmke59cP1JuQXFMBDtohUC8zk+YeS26Kof\/pLshN\/4O6C8jMDRKakkR2Mnts6QxJtbeP0gUfHxRelHOTFi4uKogdS4u3ACOoCZAAV\/RG57P7ViPGwvnCvh9Sgm0ORFgiocPWI7YRyrS0E+hHe2MYk+R4IimInija2PqsN4AItsXVISshbMv4d2Cu955fkbXGIWq9m1b4G6PtpKEy\/9rp5uUsgp+UxCrQmOCR8G\/+aYsbiqKXZeIX1bX4hwjwapAjTUfodpOe\/4PiaycSRK781a5WUhpNf7hScPLsFnySXUkATVymPz0Wwb87ZDj19t6jH1SG0lp4ZOV2OM9r1f9Gl9f0X9heJpZgxBtnBFazK4IOMiLNjFWIFwxo0xPRyszIGcdTAC0WuGxp1XyNWwG2kdecIEcz0nQG0qjBl10VTqv9+TB9KA8tAlf\/lJZLBrPaKCBVWImHiG8BA5szsl6BqonKOZnjNxb3ABQHj2\/G7feKNV9XU\/t1umaKZEYOihG5\/Y8pnyzvCF90H\/3n2VTJBdR7cXqVhYgNKpjlsPatdol+hfqdjQLJlVc7uWYqmpGGouBLmdFEgZyN6Uj222wbRt6YnTlYHGxxYPFeiWuRtYPhIXdkrx\/fWrk1mOxTCtQhNn+N6RZYt5rpAId8qWAMuAfSJjIB+gW65+ai8yzH7BEIHWcvcfj1Dk33Mf6tbsZpUN2mOYLKvbBg09BWA2VOd33CWIQyJ5faLK8BCrZoz6jyfKyZaL625CFFWDQWigYW\/Pn53N6aSKyfkvfLGfpT4OJVbNuhdPQ0uDBh9R8ltz\/07zbs++JF5\/QAb+ETBd2DAIPRb6iF6glwHPkLd9U9buNtY\/xl+segv1ql1WlLgHoUnSTLxdeYZcWVOHpDeW0YlRI4xT5e\/f69rxNZDGljDE+PUiNGdxiDQxE4x63Russ+2UUiU2CYpjJo5JpE07TgU2yCLrI9Ji7kq8FEbV4GQcwPCSO91mw\/Hjy2VZBrLVl68+LhVkWL8OHcEYoiomZuN1kBr7tv2RuttcUxknk3M5IQ52M3OsRcQabl4ASCZQ8leT1te2cxIDe3hKrnzoepgTdQJ9vS5bV60QuJSb8i4zufFU7oynUqJqcB5T7boyRLRL96Z\/kvgcF0s2fzrSd5PXDVf0t+D6qf2kBxI6XFuOTaVlz0RQ9\/kVt8eVun0rSma+InClp4kcgN8ACWUluYFG7a7honrE3BGWG2KW3yGouviKVW+Ur+uwWvELd4MRPixmcIkSIUrtDZPBMetcF+MG1uK108iAa1oIFXgM2EE5KJvAzxvpkcXlXBlKIWhiBndVNygw+5GqKt2ejQSFva9aLBorBFcUVUxeT9nXIKNq5pPfQU+j5vqR6wZ9YUcW4zaetWXdPQG74n3cVae62R6Nix6V9n+OMC25BssS4sm3gYYARPCiKqlS2IXm3oD8kkAlXVCi\/Foi1Xd5atzYnGrCX7esnEmILjwPY8Mwpwn7dRGN0+9D6MM0qTz403kv2\/vAYKXhkmvqBdKcorCix8L82oRj1WTCL4nPi\/rtb+wvFkX5EgF5oJr9n6WzVx89clgte4bsACuJgQXml4z5WeCfhVCG20Q8+xkqIiv9eZALE7wIliX7mpxgiSbuWo2wuDzyEAH3XjFq6oDY5kDElcexPswj0QHtFmBh6po4yrs\/T8ufuHnc8wlCY33jhnI+uZ3RaJ65lYd4oltcV9HcyeKfZU02rkt3YHbfPZ4WbIJItztt1DpwY9aioglH1fIogBbozXRmN7kHu4lugUrEVIrfpQ0UrYnlFR0XNeswGxsdGvC\/IcM2gqwo5lERGullCIdoYUrOaCQZPfZcFMf2ycdq5tyRorVbELbJs3URuhiEy0TxNo57bL6duFZhC0oOU+Gn4ElOUlUMf3lz5yJ+ZdWy8mCdewzISDfGe53O3zHK6bZ0ZGI+MtWVNt0zUOgzW2KarfDXktmO891AE1V4wgL7iRaOFPNDLvTYsnSmeeLC9tzxC5YeplTM9ydipdi69PyWMD0pK+xWvdp5AetO\/ONvVNzBxhdY304pBC0DD7I\/SVKm19mZ+nxV6p5CWm7KHDI9U+pck5bCD84JzxVF+692cdmcwV85AZwuiddqSWTj+kauEzJy7dc2SM0+QgEzDtEV3DG74YzD9xWqOgCeGV7SL3v+c9pj+iL91+w5nB0xkaijf750mw==","iv":"700b9269946604a4a15be959f018ace6","s":"7dea26548d31ec9b"}
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