Apparel and accessories
March 8, 2018
#MaxMaraGram takes a new look at an archival font. Image credit: Max Mara
By Sarah Jones
Italian fashion label Max Mara is proving that what is old can be new again by putting a modern twist on an archival design.
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","iv":"b2aaf3603361ccbcfad31c036493d088","s":"90cd89605d0d6bb6"}
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