Automotive
March 8, 2018
Rolls Royce is one of the many luxury brands who lacks investment in digital. Image credit: Rolls Royce.
By Brielle Jaekel
Luxury automakers should be leading the way in innovation, especially with digital, but a new L2 report shows that mass-market auto brands are driving laps around high-end manufacturers.
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","iv":"1503de1c569b97048e5596a0e273f652","s":"4eb8696d1bcf88da"}
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