Automotive
March 8, 2018
Rolls Royce is one of the many luxury brands who lacks investment in digital. Image credit: Rolls Royce.
By Brielle Jaekel
Luxury automakers should be leading the way in innovation, especially with digital, but a new L2 report shows that mass-market auto brands are driving laps around high-end manufacturers.
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tm2Nu00n4Rz+BUuZnEX2d9q7+R9C8UOZKZ8uFJF3r47LDMa+EFZTmhY58saCHrN9dHnEQTMxmLtns4uIZOptvpBHqKt\/JesQu6IprDVNHAfb0Y7AkNw0aa\/cXRRA6LETk3XBs\/NN3xjaIPLbLgAilQJMHlqRqZ+7LfMr+ID1Uw1lZ5meke7jfujpQzhP9y2Feb2hoJv+wi\/Eih1ZVaR48UAvZpEw8Iw1g6Ap0qp3bmmhKAPc7\/vixgfE1bfaYU0hQ4Gw0ZVbALjEK0qg+GJ04BGd49EXk9mZ0rFZW61w79xv619cqjWcpz8Y6cHiral2FLASw\/Zysr4wH1pvDlycynVBAdzDrEqLvRi4\/qTgnyx\/ehu+SSUHpYPLFB1pptMQRN68OcjUUIppqTsLG9jytEueKDuc9vFf5fhxRNTzSHdQ+OV3LHoNw7ajCndym1xEkwv2imi+N3qSaDbKobDhhaqteaePTecTiCttjBmeiDO3arWQQPs8MbtoYvnpx+d71al97rxDdO4SxMf+ILRRqrzdUjTq9F0qaJNQ0guMv8k64F2V8kR\/4XqPu95weiCgiLXdMpSdBFfNwwYCvV2BuiNzSu0FRaqUMOa8eyARJ\/VqTUZPXsfkE9sv9xFFaPnxKe550VzhQrxaCe6IHFEthJb1JRyQB8Tx55dZjt6rHjF9RJrjCb3Ase8f76fsDobjrdatAJ\/hlx6+9BvGqYU5IW6ID2wtnsK8RMChx8mYwuIFPQ9K2hUJug\/b+rgeX8brbxbPmJtx9m4cCMuTtFfZNR73phWSJ9wQVJI9mQzd4956PHOjaok+dQ5KzmuIMVK0Tf4H2OMYTX+ewAIaR1x38l\/olvSd3jp9z36m5IwYAcUSR6Ks5bEy4FP+TgJuzZdH7KoxX4Ty99IMo8G\/8m7P4QQIPwGLtD6B7w0R\/ooLH9b820+Tug17A9o6jKyEIr9Zl9ecpajLrz2pzK8TsB78BC2FxZ+xjIaFd+7CaTgGms1+aPuV5g2hT58d6k4lUghoGAWW6Z1iphHtBi+Kncmhz+2NAZtJIXIUbWHMGo6T5Yjs98+1XVBEpbwAMCx3EZ9kzJlDz8gPI80aNO0b+Y8J3xvwc8tNC2bcvUiXatO8qZqJdx7sI2hn4oDuirhH7s9hZQrZymmEjKfWnHBTxa+qZnLZGmypLgICyERBe2IZyhyJ8gm4vdPPWRIRXMpxGq5Tqv+XO3w8oPbSdZSktFiXxcvmTfbIdbBSuIUozBjoMeToMn6WckA422nbFMDhwMJLlvbCkDko\/GK7W5uorV7PqudqABf\/xFAlLtAhmDAS+9L1My\/zz1KDGIqFKQwpa\/71YvmBHvlgn9e1P1nAR72oVa1AUd+ED5dcn5D7aVHLtmq2qJlzb8I34s7H5M3MPazp1pbbrhvR77KWOA\/29uSZ2BRB6ZXKU89aMOh8IezxiBIKvCmIjOw0lKTN+5WaWd9VtIsbXtuQKeImbP62yEmypMncnfbXQdpvG+B7dK57yejWCwaZn4aLY9muKIL2IWD25VydE9Gm3xf9pYjxzfka\/4uBeAWZ0ao\/E8PIki7aKvaThb05JucYoY7atm0jaghZWxn0ZkIblyADDIbd+1f+t5Keiq\/ExecpZ+iQ4BjZFBJvR8JX5MOsaIh3AdSmFkgsg7szGc9UYkvqBx+l5gSQwYvlFzMxtmIoQIrIZxqvscIFQ4BnhxDvBqZFBSLUlCA6nD0iDXlAoYnjbzhbTA6mHvHfywlwkpadZXhQqsNjhENp7jcrzTSzkKR1wlMt6xm5mWIjqPQp\/yCZm\/ryngk+rVTHoyzgJlrwkboP7eG\/6EmeyZTUKyF1G+gHux7DcQjR2jaGll5d7PzSt5253prGjYFz3SlCigEuiUpUMngiRv40ACV+P3lMcEVzpFLIF0bW0+p1DXQyYbZx1Gim0lb\/dBh6DGUMENH4Xj0PZV4HOLBPtJmn5mFFDqmTrX3uzWsRVJkq6\/N8NlHrK6mg1OWFfTJNjl3or3TwB+1dT8i0+qo4LKnr8++jLmWJuTbJTuwtsLgr69vxGZEV5TTWidC3+LohlEiu62tjKBghG5\/mVXi613rqkxQg8y+SmObmr1j\/YS08\/ZlpcRcCpIFF3v8ZYT7Go4MUdbjsR3uWLytTS\/UPLFUlMZmgLjQgtfUgf\/nnBz7YFyRvVv9FTLPP7ZiI7nm0xSXxOSJsS40qDJXnak6iEYJNm9Vt8jU8IM3qVjJeZsz951Q9AOe9zcuI1lhonHCx3Jsqx2GTeGTxQD8xOrB+TZGWoXV3IyLbNVIsTWQGxTuDL1WNQbfQ5sAXZAsA2Gc5l+szuPUe\/kh00JmlkeFDEl44nr+5l+\/GcJJ2Zyz\/VDg51vQ01rXnGYRHf69DdScutLBxi55d+rztw5kCQR9S1Cl3oKPWJxIKd4wjHCzqJ+s+fdg4cjBKW9EWmEdD019DKffNZ4xvatVN0qejxwM\/M9i+mPIh3AfsRKSwnqE2o0ik6MgDl4kMUofip9UXi0U50Bou7LkN8qmje8b\/8v2r6S4kCLlTIJwC9kBxFiKOiPO7jRf+Pbw8e2VGEo7kkzsiYeL9d3N9UksLwwuBTy7ZH834XGsSWgoQp4ICmVdR5FDHTnCHacV7HZd9PLcfVfimLlxoNmf3O6jDrx1wufGzyNn7DvkXSt\/+rB0z74hIt1JH4bFChMCnCRZFz1ACLEYiTK4wUl2bbwra46rVTuy47cHWC1IxKA2FCNrZ6fvLVDG+E40fv28DKFpZKwMcXKyMfswcnEnvXsmxGzVsjSwcMAoeWasVyqyQI8QGfAANLkYPq9NCw0Y8jn3CHREBpQnpBgwHtNmO4BnlDKB5IeFrVbp1vgC2keu\/G22tQwva\/0f2wUtcWgGkvHUoDLThLXifYm8yM59LWGmPqIDCfm3CKt+szUuKeck2dk9Us0JX1Ca3i8WgayTDGJVCGUYGDK3kP+PrpDfKXkFnGdM+rnywT\/YC108tMGxqmBfH13\/8pgxigjw7YWuoz\/E","iv":"02894fa839b3d87144cc220fcf1ecd3c","s":"a8b025acf90bd166"}
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