Luxury Daily, March 7, 2018 – Barneys leverages VR to showcase choreography from a new angle
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| | Retail Barneys leverages VR to showcase choreography from a new angle  |  Department store chain Barneys New York is blending diversity, technology and art together in an immersive storytelling experience that brings the retailer closer to consumers. Entire
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| Fragrance and personal care Tom Ford anticipates the future with latest beauty launch |  U.S. fashion label Tom Ford is going to extreme lengths to promote its latest highly pigmented beauty line in a cinematic spot that views more as an exciting print campaign come to life. Entire
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| Jewelry Breitling teams with Ocean Conservancy to tackle trash |  Swiss watchmaker Breitling is aiding Ocean Conservancy’s efforts to make beaches and oceans healthier, taking on an active role in the fight against pollution. Entire
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 | Automotive Aston Martin sees strongest brand value boost among automakers: report FREE |  After a decade of seeing no profits, Brexit has helped Aston Martin become the fastest growing automotive brand, according to Brand Finance. Entire
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| Marketing Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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 | News briefs Roger Vivier, Tag Heuer, Luxottica, LVMH and Galeries Lafayette – Live news |  Luxury Daily's live news from March 6 - Roger Vivier names Gherardo Felloni creative director; Aston Martin taps Tag Heuer as official watch partner; Luxottica enters Japanese production through acquisition; LVMH bridges academia, professional world via digital program; Galeries Lafayette heightens anticipation for physical space for the arts. Entire
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| News briefs Nordstrom, French fashion, Ritz-Carlton and Cadillac – News briefs |  Today in luxury - Market waits for the Nordstroms’ next move; France's Macron mingles with fashion royalty in bid to woo designers; Ritz-Carlton is fixing everything you hate about cruise ships; Marketing veteran returns to autos in effort to revive Cadillac. Entire
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| Retail Retail has a returns problem |  The impact that returns are having on retail is massive. Entire
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