Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
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","iv":"c6ab38a5677fce8249070caa0e543a27","s":"cffb3fd31d823b59"}
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