Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
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","iv":"dbc0c8c692d7d9026a156be1359269a1","s":"69dc7d1ffefd58cd"}
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