NEW YORK – A brand must organize, map and socialize a customer experience ecosystem to make consumers' journey as easy and enjoyable as possible, according to an expert at Forrester’s Customer Experience Forum 2011.
{"ct":"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","iv":"6988fe01d5e4bd7d5d93b73693502ca5","s":"20823e5ff2ce0a54"}