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Marketing

Oscars’ nobility attracts luxury brands to solidify an elevated status

March 2, 2018

Barneys gets inspiration from Red Carpet Oscars style. Image credit: Barneys.

 

Swarovski, Barneys New York and Piper-Heidsieck are among the many luxury brands leveraging the prestige that comes with the Academy Awards, with each hoping to stand out through one-of-a-kind strategies.

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