Marketing
March 2, 2018
Barneys gets inspiration from Red Carpet Oscars style. Image credit: Barneys.
By Brielle Jaekel
Swarovski, Barneys New York and Piper-Heidsieck are among the many luxury brands leveraging the prestige that comes with the Academy Awards, with each hoping to stand out through one-of-a-kind strategies.
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","iv":"c6d95d3f88c4cbce489151426a91cea0","s":"9d3651f4c5cd64ef"}
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