Marketing
March 2, 2018
Barneys gets inspiration from Red Carpet Oscars style. Image credit: Barneys.
By Brielle Jaekel
Swarovski, Barneys New York and Piper-Heidsieck are among the many luxury brands leveraging the prestige that comes with the Academy Awards, with each hoping to stand out through one-of-a-kind strategies.
{"ct":"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","iv":"646f5417401bba4b23b657dccfcd680b","s":"6f52574184687eed"}
Share your thoughts. Click here