Marketing
March 2, 2018
Barneys gets inspiration from Red Carpet Oscars style. Image credit: Barneys.
By Brielle Jaekel
Swarovski, Barneys New York and Piper-Heidsieck are among the many luxury brands leveraging the prestige that comes with the Academy Awards, with each hoping to stand out through one-of-a-kind strategies.
{"ct":"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","iv":"e4edd99783482c3f5c3a5be489fdb340","s":"ec34ae6119d014e2"}
Share your thoughts. Click here